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June 13, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Younger Optics: Transitions Poly Composite Line

SECOND LOOKS

141 Eyewear: 141 Pride Collection
Match Eyewear: Float Kids

ALSO NEW



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LAUNCHES

Younger Optics Expands Transitions Poly Composite Line


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Quick Take: Transitions Signature polycarbonate composite lens technology has been expanded to include FT35 bifocal lenses and 7x28 trifocal lenses in both gray and brown.
Wearer: Individuals who need bifocals or trifocals
Specifics: These new releases, as well as the FT28 bifocal lenses released last year, are available exclusively from Younger Optics through any optical laboratory.
Selling Points: “Younger Optics and Transitions Optical have developed a polycarbonate composite lens that incorporates a thin photochromic front surface bifocal or trifocal layer made of Trivex—resulting in a lens delivering Transitions Signature VII performance and superb segment cosmetics in a product that is surfaced, polished, edged and dispensed just like a clear polycarbonate lens,” said David Rips, president and CEO of Younger Optics.
“Despite growing demand for progressive and digital designs, there is still a significant demand in the market for segmented lenses,” noted Catherine Rauscher, global director for lenscaster partners, Transitions Optical. The expansion of Younger Optics’ line of Transitions Signature polycarbonate composite lens technology enables eyecare professionals to provide Transitions brand lens when requested by bifocal and trifocal wearer.
www.youngeroptics.com

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SECOND LOOKS

141 Eyewear Celebrates Pride 2017 With Limited Edition Collection


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Quick Take: The Portland-based philanthropic eyewear company, 141 Eyewear, is celebrating LGBTQ Pride this year by releasing a limited edition color pack on two of their most popular and newest Ultem styles, Kiera and Powell.
Specifics: The Kiera and Powell styles feature polished black and gold hardware with a color flare at the temple ends. The pack is inspired by the LGBTQ Pride rainbow flag which symbolized inclusiveness, diversity and equality that the LGBTQ community represents, the company said.
Selling Points: Each frame showcases its own tortoise patterned Mazzuchelli acetate temple end. Inside the right temple is a message of “See Your True Colors,” take Pride in who you are, be original , be both. On the outer temple end are six forward 141 slashes of color representing the rainbow flag and the 141 brand. 141 Eyewear will be donating a portion of the Pride collection’s sales to Pride Foundation, a community organization that helps to expand opportunities for the LGBTQ community across the Northwest. “We’re so excited to release this collection celebrating LGBTQ Pride,” said 141 sales agent Rick Nyman. “This is such a stylish way to show support to the Pride Foundation and our LGBTQ friends and family. We look forward to designing future iterations of 141 Pride for many years to come.”
Price Guide: $$$
www.141eyewear.com

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Match Eyewear Debuts Float Kids Eyewear 2017 Collection


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Quick Take: Match Eyewear is debuting Float Kids Eyewear 2017 collection inspired by children seeking to be their parent’s “mini me.”
Specifics: This new collection combines grown up designs with fresh, fun styling for children ages four to 16.
Selling Points: Tween girls style K53 is a flat metal frame showcasing a two-toned coloration with abstract graffiti designs etched on the temple. Also geared toward girls, style KP253 features a solid color front with a sheer leopard pattern on the temples with pattern wrapping around to the front. KP255 features a colorful camo pattern front with bright contrasting colored temples. Boy style, KP254 has an acetate front in a solid hue with two-tone temples with alternate color stripping effect.
Price Guide: $$
www.matcheyewear.com

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ALSO NEW

Safilo’s Polaroid Releases Two New Cosmetic Colored Sunglass Styles

Polaroid Eyewear presents new sunglass styles with polarized cosmetic lenses. These new styles feature sunglasses with vibrant sorbet-colored lenses. Polaroid reinterprets the 80s cosmetic lens trend that combines pop colors with 100 percent UV protection. The lightweight metal frames and polarized cosmetic lenses in pastel hues showcase the season’s coolest styles. The two new sunglass styles are a feminine 70s-inspired oversized rounded model (PLD 2053/s) and a unisex style with a smaller, rounded silhouette (PLD 4052/s). All Polaroid sunglasses come with UltraSight lenses for distortion-free vision, enhanced contrast and reduction of eye fatigue.
www.safilogroup.com

ClearVision Optical Announces New Ellen Tracy Styles

The latest release from ClearVision Optical for the Ellen Tracy collection is comprised of six new styles with a mix of metal and acetate. These designs are clean and feature polished details, exuding an understated elegance. With colors such as black, navy and tortoise, the new styles appeal to professional women with sophisticated style. The Perth frame, a metal combination with a pillowed rectangle eye shape, is a go-to for the modern woman. The Halle style is confident and bold, and this full acetate frame features a soft square eye shape. Lisbon features an acetate frame with an almond silhouette. The crystal stone embellishments on the frame front add a touch of glamour. Additionally, the fade colorations and sculpted temples enhance this style’s on trend look.
www.cvoptical.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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