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June 20, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Vision Ease: Task-Specific Occupational Lenses

SECOND LOOKS

Luxottica: Persol 100th Anniversary
ESE: Jaguar Eyewear

ALSO NEW



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LAUNCHES

Vision Ease Is Launching Task-Specific Occupational Lenses


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Quick Take: Vision Ease is introducing a line of occupational lenses designed with office ergonomics in mind that feature optimal viewing zones for specific tasks, the company said.
Wearer: “Vision Ease’s new occupational designs have been created with maximum comfort in mind for those extended, up-close activities,” said David Hoagland, senior product manager at Vision Ease. “With these lenses, eyecare professionals and retailers can offer their patients a solution specific to their needs, whether that’s working on a computer or interacting with a larger office environment.”
Specifics: Three styles are available. Vision Ease Computer lenses maximize the wearer’s viewing zone for tasks closer than 6 feet, such as reading, working with objects in their hands or focusing on devices and computers.
Selling Points: Vision Ease Desk lenses are a versatile option for wearers who need roomy near and intermediate zones up to 12 feet to view screens and engage with others near their desks. Vision Ease Office lenses offer improved vision over general-purpose progressives for viewing ranges up to 20 feet. These lenses enhance near and intermediate vision as a wearer moves from meetings to computer throughout the day.
www.visionease.com


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SECOND LOOKS

Persol Celebrates Its 100th Anniversary With Limited Edition Frames


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Quick Take: Persol is commemorating its centennial with limited edition frame designs.
Specifics: The Persol 9649SG Limited Edition is a handmade design with only 200 numbered pieces, and Persol’s 9649 model is also celebrated for the 100th anniversary in a light Havana version evolving the unmistakable design of the new flex arrow.
Selling Points: With the Persol 9649SG Limited Edition frame, the famous arrow, for the first time, is being made of 18-carat gold. The frame, adorned with details such as the “750 gold” marking on the arrow, the Persol centennial date and the limited edition certification engraved in gold on the inside of the temples, is a standout style. The iconic 9649 model expands its range with historic acetates retrieved from the brand’s archives. The PO6649S features the centennial date engraved in gold on the inside of the temples to honor this monumental anniversary.
Price Guide: $$$$
www.luxottica.com

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ESE’S Jaguar Eyewear Introduces New Vintage-Inspired Optical Styles


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Quick Take: Eastern States Eyewear has announced the release of 10 new optical styles in Jaguar Eyewear. Four come from Jaguar’s classic collection and six from the youthful Spirit line.
Specifics: A highlight is the addition of a vintage sensibility within several models. The frame designs often derive inspiration from that of the automobiles, via metal work or color shades.
Selling Points: Jaguar Spirit style 31705 features a rounded eye shape complimented by a keyhole bridge and contrasting stainless steel temples sporting a metallic coloration. The 39340 is a metal style with a classic deep, rounded shape with modern effects such as a flat metal top bar beset with a rounded eye rim and complimented by horn themed acetate temples.
Another look sported throughout this collection are very thin, lean metal styles. Their stainless steel construction allows for a lightweight fit, while still being sturdy enough to handle all lens needs and the day to day wear and tear men can put on their frames, the company said. All styles feature the masculine appearance that defines the collection with an array of subtle twists such as large sizes including a 60mm eye, classy detailing, contrasting colors and stylish titanium models. All Jaguar frames are produced by the German based Ferdinand Menrad GMBH.
Price Guide: $$$$
www.eseyewear.com

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ALSO NEW

Kenmark Adds New Lilly Pulitzer Optical Styles

With a collection that offers resort chic styling in fun, feminine shapes, Kenmark’s Lilly Pulitzer eyewear adds six new optical styles to its spring summer collection. Among the six new frame styles is The Sydney style which is a playful zyl cat eye that features signature metal epoxy filled “Lilly” plaque and gold logo on the temples. The Ashby is a clubmaster frame with cutaway epoxy filled detailing and signature gold logo on the temples. The Carlton frame is a trendy, petite round full zyl frame with an epoxy filled weaving detail on the temples.
www.kenmarkeyewear.com

Altair Debuts New Optical Styles to Its Evolution Line

Inspired by their casual, friendly California roots, Altair has refreshed its proprietary brands, adding new styles to its Evolution collection. The collection features modern updates on classic styles with innovative materials. Evolution’s trendy styles are inspired by classics that feature pops of color for both men and women. The A4044 and A5039 are both full-rim handmade acetate frames fronts with stainless steel temples. The A4044 is available in black, brown and navy while the A5030 comes in brown, navy and plum colorways.
www.altaireyewear.com

A & A Optical Releases Two New Styles From XXL Eyewear

A & A Optical releases two new styles—the Colonel and Rattler from XXL Eyewear. All frames from the XXL Eyewear collection feature longer temples to match the head space in eye sizes 55 to 63. The Colonel frame features a sleek metal front and acetate temples with metal rivet accents. This combination frame in a modified rectangle shape is available in black, gunmetal and navy and comes in sizes 57-18-145 and 59-18-150. The Rattler exudes sport luxe with its combination athleisure appeal and sophistication. This light titanium frame is available in both black and gunmetal and comes in size 59-17-150.
www.aaopticalco.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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