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July 18, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Sama Eyewear: Mechanix

SECOND LOOKS

De Rigo REM: CH Carolina Herrera La Petite
Marcolin: Diesel
Krewe: Stella Custom Acetate

ALSO NEW

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LAUNCHES

Sama Eyewear Launches the Mechanix Collection, a Full Metal Range for Fall


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Quick Take: Designed by Sheila Vance, Sama Eyewear is launching a full metal range collection, Mechanix.
Specifics: The frames feature a lightweight, full titanium—incorporated from temple tips to nose pads—with a disappearing seamless joint between face and temple giving the look of one continuous metal piece. Mechanix frames are hand assembled in France and fuse fashion with function.
Selling Points: The styles include large and small modified square frames, classic aviators, oversized and small round models with a top bar with a full range of colors. “Vance sought out the only source in the world, based in the South of France, who could create true colored metal permeating through each and every layer to fully saturate the metal, (therefore the color will never fade) and is then sealed with an semi-iridescent sheen finish. The inset, in some of the designs is offered in a same tone color match to blend or be paired with a stand out palette in pearl, gold, silver, black, Ice blue or dusty rose,” the company said. Additionally, the combining of the titanium sheet metal into tubular metal creates the “floating lens” illusion.
Price Guide: $$$$$
www.samaeyewear.com

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SECOND LOOKS

De Rigo REM Introduces CH Carolina Herrera La Petite Capsule Collection


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Quick Take: De Rigo REM’s CH Carolina Herrera label is introducing La Petite Capsule Collection of petite fit eyewear styles.
Specifics: Four new styles for women with smaller features.
Selling Points: The capsule collection infuses signature details from the best-selling line of optical and marries eye catching elements with rich materials to create a functional and stylish line of petite frames. Style VHE719L is a vibrant cat eye silhouette that delivers contemporary style with color acetate combinations. The VHE726L can be seen as the modern day classic with its playful teacup silhouette mixed with a fashion-forward gradient temple for an added femininity. Frame style VHE734L draws inspiration from CH’s core brand aesthetics with logomania getting a fresh update resulting in a chic two-toned, monogrammed design.
Price Guide: $$$
www.derigo.us

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Marcolin Bows New Sunglass Styles From Diesel Eyewear


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Quick Take: Marcolin is debuting new sunglass styles from Diesel Eyewear for Fall/Winter 2017 that evoke the iconic elements of the international lifestyle brand.
Specifics: The collection reaffirms the denim, military, rock/biker style as pillar concepts of the new collection.
Selling Points: Special frame details include denim inserts, frame front cuts, shiny metals combined with acetate and bold edges. The styles showcase square, round and classic silhouettes with colors ranging from transparent peach and green to more classic colorways like Havana and black, often paired with mint green tones. The DL0226 is a unisex style that stands out for its thick and rounded silhouette. This acetate frame front with tone-on-tone flash lenses feature temples that are half covered in a small metal plaque housing the Diesel logo. The DL0232 style is a feminine square shape that stands out with its transparent coloring that contrasts with the metal portions of the temples and screws. This frame features cut-outs on the keyhole bridge and top bar. DL0239 is a rounded silhouette with a rock ‘n’ roll vibe showcasing metal worked into small dots on the temples that exude the collection’s mood. The DL0235 frame style is a mix of acetate and metal. This square, unisex frame bows screw details and a metal bridge.
Price Guide: $$$ to $$$$
www.marcolin.com

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Krewe Debuts the Stella Custom Acetate Collection


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Quick Take: Krewe, the New Orleans-based eyewear company, has announced the launch of its Stella collection, a fully custom acetate line of frames for Summer 2017.
Specifics: The custom line of acetate frames consists of nine updated Krewe styles, seven sun and two optical, created in collaboration with artisans at Mazzucchelli.
Selling Points: The Stella collection was inspired by the rhythm of traditional New Orleans jazz. Stirling Barrett, founder and creative director of Krewe, worked on modifying a retired randomized block cut technique with his own colors to create a unique pattern that runs throughout the acetate, the company said. “Here at Krewe, we recognize that what you’re wearing is an extension of who you are—and every time you choose to wear something unique and one of a kind, you’re making a statement about your own personal style,” Barrett said. “If we can create something that’s special—beyond just the frame design—that our customers are excited about, it makes all the effort worthwhile. With Stella, we stuck with our philosophy of breaking the rules, but with the hope of having people respond on a deeper level to something that so much care and time went into.”
Price Guide: $$$$$
www.krewe.com

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ALSO NEW

Ogi Adds New Styles to the Mommy & Me, Daddy & I Collection

Ogi is highlighting two new styles to their Mommy & Me, Daddy and I collection of kids frames. The two styles, OK329 and OK333 are youth-sized version of two of Ogi’s most popular adult optical frames and combine quality materials and innovative-technology for looks that are both stylish and engineered to stand up against active kids lifestyles. The OK329 optical frame has been handcrafted from two-toned acetate—pairing a pop of color with classic tortoiseshell. The OK333 showcases trendsetting eyewear for kids who are new to glasses and gives a stylish look in the form of lightweight and sturdy construction featuring Flex Uno spring hinges.
ogieyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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