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August 01, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Match Eyewear: Cosmopolitan

SECOND LOOKS

Altair: Genesis

ALSO NEW

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LAUNCHES

Match Eyewear Launches the Cosmopolitan Eyewear Collection


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Quick Take: Match Eyewear is launching the Cosmopolitan Eyewear collection, debuting at Vision Expo West 2017.
Wearer: Fashion forward looks for the fun, fearless female
Specifics: The launch collection features 17 optical styles and three sunwear styles.
Selling Points: The fun, flirty colors and shapes in this collection are named after today’s most sought after “IT” girls. The Cosmopolitan Eyewear collection features fashionable styles in ladylike shapes from dramatic squares to sumptuous rounds. The Eva style in Tokyo Tortoise is a thick profile modified cat eye shape featuring a simple metal temple end cap. The Blake style is a strong angular shape with a see-through lace patterned front in black and see-through woven pattern in red. The Gigi is a thin profile square acetate with a spray of glitter on the end piece and temples. Cosmopolitan style, the Mia is a thin profile upswept acetate frame in a blue/green marbled pattern while the Taylor is an oversized, empowering round shape in subtle hues. “Acquiring the Cosmopolitan brand was just the next step in our growth plan for Match Eyewear," said Ethan Goodman, president of Match. "We are happy to be providing our accounts with a product line that is directly targeted to Millennials with a brand that influences this community.”
Price Guide: $$
www.matcheyewear.com

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SECOND LOOKS

Altair Debuts Summer Styles to the Genesis Collection


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Quick Take: Altair has released new styles to the Genesis collection for Summer 2017.
Specifics: Five new styles in men’s and women’s featuring high quality acetate, lightweight stainless steel and spring hinges.
Selling Points: For women, style G5039 is a rectangular silhouette featuring double laminate full-rim fronts with sculpted templates cut down to showcase a second layer of color. The G5040, also a rectangular style, has jewel-toned coloration that create a vibrant look. The G5041 is a lightweight but durable stainless steel model with handmade acetate temple tips. This frame features adjustable nose pads to accommodate various bridge fits. For men, the G4035 showcases rich colorways and horizontal fade fronts, modernizing this rectangular frame. Additionally, the G4036 is a semi-rimless frame which features satin stainless steel and two-toned temples that are adorned with a pressed zigzag pattern.
Price Guide: $$
www.altaireyewear.com

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ALSO NEW

Marcolin Releases Skechers Kids Summer 2017 Styles

Marcolin introduces new styles to the Skechers Eyewear kids ophthalmic collection. The collection features brand-driven designs with unique styling, color and details that today’s kids and tweens are drawn to. The pops of color and lightweight designs capture the fun of the brand’s DNA. Optical style SE1145 for boys features a rounded flat metal front and has black laminate temples with a raised rubber Skechers “S” logo against color blocked accents of red, green or blue. Girls style SE1627 is a handmade acetate design offered in translucent colorations of violet, crystal, pink or blue fuchsia in a shiny finish.
www.marcolin.com

Zyloware Bows a New Sophia Loren Style for August 2017

The Sophia Loren M282 is a classic semi-rimless metal frame with a modified oval shape. The M282 is offered in two colorways, gold and mocha. The metal end piece and temple feature an intricate design with eye-catching crystal stones. The M282 in mocha features a hint of rose color in the zyl temple tips. Spring hinges, snap-in nosepads and the ability to accommodate progressives are all comfort features of this frame.
www.zyloware.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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