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August 08, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Eastern States Eyewear: Coco and Breezy

SECOND LOOKS

Kenmark Eyewear: Vera Wang
Hands of Time: Francis Drake Perfect Fit

ALSO NEW



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LAUNCHES

Eastern States Eyewear Presents First Collection With Coco and Breezy


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Quick Take: Celebrity designers Coco and Breezy and Eastern States Eyewear present their first sunglasses collection together.
Wearer: Functional pieces of art for the girl who loves geometric shapes and art deco.
Specifics: Eight styles represent Coco and Breezy’s penchant for bold, head-turning designs.
Selling Points: A variety of statement making shapes include round and upswept flairs as well as progressive, geometric cuts. Acetate cuts and bevels as well as strong metallic end-piece accents perfectly balance subtleties such as color contrasting nose pieces and rubber coated temple designs. Each frame comes packaged within a specialized hardcover box and includes a case and cleaning cloth. Having already found fans in celebrities ranging from the late Prince to Lady Gaga to most recently Quavo, the collection is striking enough for celebrities yet wearable enough for a high fashion consumer.
Price Guide: $$$$
www.eseyewear.com

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SECOND LOOKS

Kenmark Eyewear Introduces New Vera Wang Core Styles


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Quick Take: Kenmark Eyewear is debuting new Vera Wang core styles for summer 2017.
Specifics: Six new optical styles
Selling Points: The Vera Wang collection, known for its modern approach to feminine glamour and beauty, features contemporary inspired shapes and themes. The V500 is a modern full rim zyl with keyhole bridge in a mix of pattern and solid color acetates on the temples. The V505 style is a feminine oval shape with a full zyl front and metal temples inspired by runway looks. The V511 showcases a semi-rimless flat metal silhouette with thin metal temples also inspired from the runway while the V507 is a chic cat eye with intricate carving detailing on the front, exposing rich acetate colors.
Price Guide: $$$
www.kenmarkeyewear.com

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Hands of Time Eyewear’s Francis Drake Collection Debuts New Perfect Fit Styles


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Quick Take: Hands of Time Eyewear is debuting new styles to its Francis Drake collection.
Specifics: Six new styles for men and women.
Selling Points: The six new styles—The Casitas, Trinity, Berryessa, Tahoe, Donner and Isabella—represent a new design aspect for Hands of Time and the Francis Drake Collection as these frames are the first “Perfect Fit” styles. “The new perfect fit styles are aimed to accommodate those who have shallower nose bridges and higher cheekbones,” Tyler Evans, owner of Hands of Time Eyewear said.
“Our new perfect fit frames are crafted out of Mazzucchelli zyl and come equipped with built up bridges, so the frames sit higher on the bridge of the nose, allowing more room between the frame and cheekbones. Our goal with the Francis Drake collection is to have a frame for every face. With the addition of our first “Perfect Fit” styles, we feel that we are moving closer to fulfilling that goal,” Evans said.
Price Guide: $$
www.handsoftimeeyewear.com

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ALSO NEW

WestGroupe’s Evatik Bows Two New Summer Styles

Evatik’s two new summer styles combine interesting textures, refined finishes and luxury details with clean design. The elegant yet linear E-9148 features rich design elements. The laser treatment on the temples creates a brushed, textured finish while custom designed rivet hinge and metal end cap give the style a luxe, vintage appearance. The sophisticated laser treatment on the front temples of the E-9149 combined with stylish rivet hinge is featured in contemporary colorways such as black, olive stripe and grey stripe. This acetate frame adds a modern twist to its retro inspired look.
www.westgroupe.com

ClearVision Optical Expands Its Junction City Collection

ClearVision Optical has expanded its private label Junction City collection with four new optical styles. With two styles for men and two for women, this collection is urban-inspired, sophisticated eyewear for young adults. The women’s styles are marked by vibrant colors while the men’s styles have a sport-active look with an earthy palette. “The new Junction City eyewear models are urban-inspired career wear for young adults,” said Pam Elfreich, brand manager at ClearVision. “Young adults want to look sophisticated but also have elements of fun, like trendy shapes or vibrant color accents, which help identify their personal style,” she said. The Bay Park is an acetate combination frame for women that showcases an almond eye shape and a vibrant multicolored front while the Prospect Park is an acetate men’s style with a sporty rectangular silhouette.
www.cvoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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