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August 22, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Tekā Eyewear: xPOSE

SECOND LOOKS

Plan “B” Eyewear: Nano Vista

ALSO NEW

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LAUNCHES

Tekā Eyewear Launches First Sunwear Collection, xPOSE


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Quick Take: Tekā Eyewear has debuted its first sunwear collection from the brand.
Wearer: Individuals who are seeking the design and craft of Tekā Eyewear in sun styles.
Specifics: This new sunwear collection marks a milestone for Tekā Eyewear’s innovative frame selections. This inaugural sun collection has answered to the popular demand for the company to design, craft and produce a sunglass product with the Tekā touch.
Selling Point: The xPOSE collection from Tekā Eyewear highlights the popular oversized round style that features distinctive titanium temples. Additionally, the reflective lenses add another level of trendsetting style to this sleek look. xPOSE styles come in colorways such as rosé/gold, midnight blue/silver and tortoise/gold.
Price Guide: $$$$$
www.tekaeyewear.com

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SECOND LOOKS

Plan “B” Eyewear Bows Nano Glow Models to Nano Vista Children’s Eyewear


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Quick Take: The quintessential children’s optical collection, Nano Vista, has introduced the new Nano Glow models.
Wearer: Children looking to add a little more fun to their eyewear.
Specifics: These styles from the Nano Vista collection now offer glow-in the dark temples. Made from the same patented Siliflex material that makes these frames flexible, lightweight and indestructible, this new feature allows the temples to glow in low-light and dark conditions.
Selling Points: “While your littlest patients get the fun of having glow-in-the-dark frames, these new temples make it easier to find frames in the dark and allow for better visibility of children playing in low-light conditions,” the company said. The Nano Glow frames are available in a variety of colorways for girls and boys.
www.alternativeeyes.com

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ALSO NEW

Costa Expands Gray Silver Mirror Lens to Include More Styles

The Gray Silver Mirror lens from Costa which was launched earlier this year exclusively for its OCEARCH limited edition collection is now being expanded to all Rx sunglass styles. This lens combines Costa’s 580P gray base with a silver mirror. The polarized lens offers 10 percent light transmission and Costa’s patented 580 technology which eliminates the harsh yellow light and harmful blue light while enhancing green, red and blue tones. “We knew this was a popular combination when we launched it with our OCEARCH collection—we are pleased to be able to expand the gray base color combination into all prescription sunglass styles and frame colors now,” said John Sanchez, vice president of product development for Costa.
www.costadelmar.com

Mondottica Adds New Styles to Hackett London

Hackett London is for the tailored man who is drawn to fashion in a minimalistic way. These new styles feature classic shapes and universal bridges for optimal comfort and fit. The HEK 1184 frame fuses a navy laminate on an updated tortoise shell front and is combined with a pinpoint metal pattern on the temple. The HEK 1188 features two toned styling and offers a streamlined metal design, with accents of tortoise shell temple tips.
www.mondotticausa.com

Vuarnet Intros New Cable Car Round

French brand, Vuarnet known for its iconic mineral glass lenses has introduced a new style, the Cable Car Round. This frame showcases a bold gradient blue and cognac colorway. The same gradient treatment is carried through in the mineral glass lens. This addition to the Cable Car collection still takes inspiration from the iconic tram systems of major cities such as San Francisco, Lisbon and Hong Kong. Additionally, the Cable Car Round, an acetate style, showcases a double metal bridge, reinforced five-barrel hinges and Vuarnet’s mineral glass lenses.
www.vuarnet.com


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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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