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August 29, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Mad Vision: Aston Martin

SECOND LOOKS

Tura Inc.: Lulu Guinness Large Fit
De Rigo REM: Police FW17
SD EYES: Millennial Collection

ALSO NEW

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LAUNCHES

Mad Vision Launches Aston Martin Eyewear Collection


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Quick Take: Mad Vision has launched Aston Martin eyewear, a line that embodies the philosophy of Marma London and Aston Martin in its design.
Wearer: This is a collection for men seeking timeless design created with the highest quality materials that embody an understated style.
Specifics: Within the Aston Martin collection are two series, Aston Martin (AM) and Aston Martin Racing (AMR). The full collection is made from titanium and Mazzucchelli acetate and the Racing Series is made of pure titanium and dried carbon fiber and/or premium acetate.
Selling Points: The Aston Martin collection features high quality lenses such as CR39 tinted, polarized and 1.60 photochromic polarizing lenses as well as back AR protection. Each model is handcrafted and hand finished in Italy. This collection showcases elegant colorways and sophisticated details inspired by the British luxury sports car brand.
Price Guide: $$$$$
www.madvision.com

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SECOND LOOKS

Tura Inc. Bows the Lulu Guinness Large Fit Collection


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Quick Take: While the Lulu Guinness collection has historically been developed in petite and standard sizes, Tura Inc. has filled the void for larger sizes with the debut of the Lulu Guinness Large Fit Collection.
Specifics: The collection features nine of the company’s best-selling Lulu styles that have been carefully altered to accommodate larger head fits for women. “We’ve extracted what works best in our Lulu Guinness collections and infused those details into new styles to create a Lulu Guinness Large sized collection,” the company said. Of those nine styles, four are in metal and five are in plastic.
Selling Points: All of the styles in this new Lulu Guinness collection feature playful colorways and whimsical details that are known to the collection. Additionally, these revamped looks range from sizes 56 mm to 60 mm.
Price Guide: $$$
www.tura.com

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De Rigo REM Showcases New FW 17 Sun and Optical From Police


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Quick Take: The new looks for Police from De Rigo REM feature styles that are broken down into sub collections representing Heritage Urban, Core and Fast Fashion/Discovery for men and Savage, Goldeneye and Wonder for women.
Specifics: The frames, featuring both optical and sun, that are comprised in Police’s FW17 collection are underscored by originality and allure with a range of fashionably modern silhouettes alongside exciting materials and colorways.
Selling Points: Heritage Urban frames deliver daring style interpreted through key brand details. The frames under Core embody the brand’s heritage while reinterpreting signature elements. Fast Fashion/Discovery is an exploration of cool, showcasing the latest trends in eye-catching details and cutting edge materials. The Goldeneye collection is defined by keen attention to detail with striking features including multifaceted construction, metal detailing and a thin or flat profile. The styles under the Wonder collection pack a daring personality offered in various oversized and standout silhouettes.
Price Guide: $$$ to $$$$
www.derigo.us

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SD EYES Debuts New Millennial Collection


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Quick Take: SD EYES has launched the new sub collection under NRG Eyewear, Millennial.
Specifics: Six unisex styles and one feminine style, targeted toward men and women ages 18 to 31.
Selling Points: The Millennial collection is an urban-inspired line of sophisticated eyewear for young adults. The collection features trendy, oversized shapes with detailing such as keyhole bridges and double bars. This collection speaks to independent minded wearers looking for eyewear that doesn’t blend in, but makes a statement, according to the company. Additionally, N234 style is an unisex oversized modified round with a keyhole bridge that’s offered in a clear acetate front or colorations of tortoise or vibrant blue. The N238 is an oversized (55 eye size) retro-inspired double-bar acetate with a square shape, offered in tones of black and tortoise.
Price Guide: $$
www.sdeyewear.com

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ALSO NEW

Ogi Eyewear’s Bon Vivant Collection Releases New Autumn 2017 Styles

Bon Vivant will be releasing new styles for fall highlighted by the Esmeralda and Roland. These looks deliver the essence of European style to the brand’s French-design collection with chic silhouettes, upscale acetate and ornate detailing. The Esmeralda is a delicate and glamorous combination frame created with sleek stainless steel and high-quality translucent acetate. The Roland optical frame features a robust soft square silhouette that appeals to intellectual and creative styles while inserting a sophistication to everyday outfits.
www.ogieyewear.com

Morel Lunettes Adds the Fuchsia 3 to the Koali Collection

Koali has offered women trendy and comfortable creative products that are inspired by the living world. This season, Koali has reissued its flagship concept, Fuchsia, adding acetate frames in exclusive colors. The Fuchsia 3’s front is made from acetate with an overlapping stainless steel top bar. The temples are also made of stainless steel but end in heat adjustable temple tips. The patterns and colorways of the face and acetate temple tips were created in house by Koali’s designer and the color palette ranges from warm to cool as well as bright and pastel tones. The Fuchsia concept is available in six shapes.
www.morel-france.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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