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September 05, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo Group: Safilo Optical

SECOND LOOKS

Modo: Derek Lam Optical
Marcolin: Guess Eyewear
Altair: Cole Haan
Blake Kuwahara: Fall 2017

ALSO NEW

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LAUNCHES

Safilo Unveils Its Newly Renovated Optical Collection, Reinforcing Its Design Heritage


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Quick Take: Safilo Group has unveiled a completely renovated optical collection, redesigned with a new concept and positioning while reinforcing the company’s technical and aesthetic heritage. The collection will be available in select optical stores this fall.
Wearer: Individuals who appreciate the feel of impeccable craftsmanship with a stylish aesthetic.
Specifics: This new Safilo collection builds on the company’s heritage with a new range of optical frames which celebrate superior design, functional innovation and “Made in Italy” know-how that the brand is recognized for.
Selling Points: The Safilo optical frames which speak to a “demanding and educated consumer” and celebrate the Italian DNA of the brand includes a balance of mixed styles in acetate, titanium or metal and feature a new distinctive hinge whose innovative double spring system takes the performance of flex hinges to the next level. This collection is designed to ensure perfect fit, comfort and durability with a unique Italian feel. Additionally, the new collection is regarded as a modular design system with a varied choice of materials, shapes and sizes, but also spare parts that can be easily ordered and replaced. All the elements are created to be easily assembled and disassembled in a way that quickly allows any optician to repair or change the parts on-site, the company said.
Price Guide: $$$$$
www.safilogroup.com

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SECOND LOOKS

Modo Releases New Derek Lam Optical Styles for FW17


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Quick Take: Each of these new optical styles from Modo’s Derek Lam collection continues Lam’s design tradition of “luxury without formality.” These newest frames combine retro elements and exceptional details for accessible style.
Specifics: Four new styles made with premium, high quality materials. The standout features are the new 18k gold and white gold plated stainless steel rims and temples. The nose pads are also stainless steel with silicone covers.
Selling Points: Styles 281 and 282 showcase a combination of colorful acetate and an exposed 18k gold plated stainless steel rim and bridge. The 281 is a classic pantos shape and is available in six colorways. The 282 is more of a rounded square silhouette with slim, full metal temples and acetate temple tips. The 283 and 284 styles take on more of a retro feel reminiscent of wire frame pantos shapes with exquisite detailing that showcases Lam’s refined style. Both of these frames are wrapped in genuine leather paired with the 18k gold plated stainless steel and full metal temples and temple tips. Both frames are available in six colorways.
Price Guide: $$$$$
www.modo.com

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Marcolin’s Guess Eyewear Bows Capsule Collection With Get in Touch Foundation


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Quick Take: For a third year, Guess Eyewear has partnered with The Get In Touch Foundation to create a capsule collection to support the cause of breast cancer awareness.
Specifics: A sun and optical frame embellished with the iconic metal pink ribbon with glitter to each temple tip to commemorate the fight against breast cancer.
Selling Points: The GU2663 is an optical frame featuring a modified rectangular shape and showcases a thin front profile. This double laminated style is black with light pink on the inside of the frame, keeping with the foundation’s pink color palette. Each temple is adorned with a glitter-filled iconic G logo and completed with a breast cancer metal ribbon and glitter on each temple tip. The GU7546 is a modified square silhouette with a soft gradient sun lens and shares the same coloration and temple design as the GU2663 optical frame.
Price Guide: $$ and $$$$
www.marcolin.com

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Altair’s Cole Haan Collection Introduces New Styles


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Quick Take: The Fall 2017 eyewear collection from Cole Haan takes inspiration from the brand’s legacy of craftsmanship and reputation for innovation to celebrate the brand’s iconic Heritage Weave.
Specifics: The collection is comprised of optical and sun styles for men and women.
Selling Points: In men’s optical, the CH4023 was inspired by ZeroGrand footwear and this lightweight style features square nylon fronts and flex-like metal temples with silicone sleeve tips for added cushion and durability. Women’s optical style CH5011 is a classic handmade acetate frame which features two-tone colorations and pearled temples with the pressed weave design. This modified rectangular style is embellished with Cole Haan diamond logo end pieces for an elegant look. Men’s sun style CH6040 showcases a P-3 shape and features durable, flex-like metal and crystal nylon. Women’s sun frame, CH7043 features crystal acetate temples coupled with an acetate front in a modified round shape and lightweight CR-39 lenses.
Price Guide: $$ to $$$
www.altaireyewear.com

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Blake Kuwahara Debuts New Styles for Fall 2017


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Quick Take: Blake Kuwahara is debuting new styles showcasing bold silhouettes and more limited edition pieces for the fall.
Specifics: The Fall 2017 releases will include 10 new styles including a new addition to the Blake Kuwahara personal limited edition collection as well as a collectable Pinch Nez.
Selling Points: “Given that we’re only into our third year, I wanted to expand the silhouettes and styling to give the entire collection more breadth. There is a nice mix of thin metal designs which play on the use of negative space to create volume as well as bolder acetate designs incorporating my signature ‘frame-within-a-frame’” construction,” said Kuwahara. The “Nez” is a modern take on the vintage pinch nez and Kuwahara took inspiration from strolling through flea markets in foreign cities for the creation of this look. Additionally, the “Gropius” which is part of his personally curated Limited Edition collection showcases Kuwahara’s frame within a frame concept. Kuwahara also said there was a specific emphasis on sunglass styles within this new Fall collection.
Price Guide: $$$$$
www.blakekuwahara.com

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ALSO NEW

Kenmark Eyewear Features New Zac Posen Men’s Optical Styles

Zac Posen eyewear is debuting six new optical styles to the men’s collection. The collection evokes a timelessly stylish looks coupled with modern sensibility and edge. The collection is comprised of bold acetates with signature hardware and rich metal styles with refined details. The Brody style is a thin, full zyl round style featuring rich acetate colors. The Rhys is a retro metal/zyl combination with a full rim acetate front and metal temples featuring metal rivet detailing on the front. Additionally, the Kian frame style is a modified square club-master shape featuring bold acetate colors.
www.kenmarkeyewear.com

Modern Optical International Adds New Styles to Modz Collection

Modern Optical International has added new styles to the Modz collection for its Fall 2017 releases. The Modz collection exudes street style inspired looks that boast something for everyone and for any occasion. These frames are equally stylish and practical. One of the new releases, the Seattle, is a unisex acetate frame featured here in a dark tortoise colorway. The frames in this collection are made with quality materials such as steel, handmade zyl and TR90.
www.modernoptical.com

WestGroupe’s FYSH UK Intros New Fall 2017 Styles

Taking inspiration from the latest runway trends, the Fall collection from WestGroupe’s FYSH UK features eye catching styles that showcase intricate patterns that are elevated by bright colors and raised effects that provide depth and dimension. Model F-3588 featured here in raspberry cider stands out with its unique paisley openwork pattern showcased on the end piece and temples. This modified square silhouette with a dropped bridge is a statement making piece for fall 2017.
www.westgroupe.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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