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September 19, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Mad Vision: Courreges

SECOND LOOKS

Modo: R 1000 + Titanium
Tura: Kate Young

ALSO NEW

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LAUNCHES

Mad Vision Launches Courreges Eyewear Collection


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Quick Take: Mad Vision has debuted the Courreges Eyewear collection that showcases fashionable, contemporary and iconic eyewear styles.
Wearer: This collection speaks to the fashion conscious consumer.
Specifics: 25 optical styles and 30 sunglass styles.
Selling Points: The first two collections of Courreges were designed in collaboration with Alain Mikli which were well received for its high quality standards, the company said. These frame styles have been created with cellulose acetate, metal palladium or nylon, and the reflection of these materials combine to highlight the refinement of these frames. A selection of lenses are showcased and feature tinted, photochromic, polarized and gradient treatments. Key designs seen in the Courreges frame styles are filament frames, metal looks, rimless silhouettes and “22 grams” styles which are all transparent, barely there sunglasses that feature ultra-light and protective nylon lenses.
Price Guide: $$$$ to $$$$$
www.madvision.com

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SECOND LOOKS

Modo Adds New Looks to R 1000 + Titanium Line


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Quick Take: Modo’s R 1000 + Titanium line blends fashion with function, combining Resin 1000, a light and flexible memory plastic with Beta Titanium 153.
Specifics: Each frame is constructed with R 1000 fronts and temple tips coupled with Beta Titanium 153 temples. Additionally, these new styles feature new, proprietary screwless hinges.
Selling Points: For fall/winter 2017 style 7006 is a feminine cat eye with R 1000 in shades such as matte purple with satin gold titanium temples, pink tortoise R 1000 and light purple titanium and classic black fronts with gold temples. The 7007 is a contemporary unisex square with a R 1000 double bridge and colors like matte cognac, matte ink and tortoise accentuate the combination of R 1000 fronts and their titanium temples. The 7008 is a large men’s frame with colorways such as matte ink with silver titanium, matte grey with dark gun titanium and contrasting matte black and blue titanium temple options. The 7009 is a smaller men’s square silhouette that can also be worn in a variety of colorways.
Price Guide: $$$$
www.modo.com

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Tura Introduces Fall Optical and Sun Styles From Kate Young for Tura


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Quick Take: Tura has introduced new fall optical and sun styles from the Kate Young for Tura Eyewear collection that showcases the fusion of retro styling and today’s Hollywood glamour creating a sophisticated, modern optical and sun collection.
Specifics: The fall collection offers luxurious block and laminated acetate, with sleek, polished and faceted metal details in colors such as gold, silver and rose gold. Metal accents add luxury and visual contrast.
Selling Points: “This collection continues to pair vintage references with updated silhouettes to create a unique, memorable look that will withstand the test of time,” said Kate Young. “I want [her] to feel glamorous even on the most casual of days, and I think this collection achieves just that.”
“2017 marks our third year in partnership with Kate and because of her distinct vision, well-celebrated personal style, and our collective high production standards, we have watched sales grow significantly with the introduction of each collection," said Scott Sennett, president and CEO of Tura, Inc. "Kate only designs styles she will wear herself or pull when styling celebrity clients, resulting in an original collection that Tura has proudly executed flawlessly."
Price Guide: $$$ to $$$$$
www.tura.com

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ALSO NEW

Blackfin Adds New Colors to Pleasant Bay Style

As a preview to Silmo, Blackfin has added new colorways to the Pleasant Bay BF797 style as the autumn collection continues to display the essence of the Blackfin brand. The Pleasant Bay BF797 model is the first to have the color of the front applied at an angle of 45°. The rigorously angular design of the top rim, offset by the softer curves of the lower part and the large lenses, create an up-to-the-minute look that sets the trend. The large proportions of the highly polished eye rims are emphasized by the original colors – sulfur yellow or cloud white with details in polished titanium, or opaque black with details in seagull wing grey. Blackfin eyewear is entirely conceived, designed and produced in Italy by Blackfin.
www.blackfin.eu

Charmant’s Eddie Bauer Collections Releases New Optical Styles

This Eddie Bauer optical release from Charmant focuses on high-quality materials and well-designed frames, featuring two new styles for men and one for women. In men’s, EB32014 is constructed with a sleek dual-colored acetate front and textured metal temples with a keyhole bridge for added charm as well as end tips with rubber padding on the inside for extra comfort and a slip-free guarantee. The EB32015 is a smooth, all acetate matte-finished frame featuring a striated pattern with subtle color blending. In women’s, the EB32215 is geometric cat eye with uplifted edges and patterned temples. This acetate frame features a universal nose bridge for a long lasting ease and comfort.
www.charmant.com

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Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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