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September 26, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Hilco Vision: Milo & Me

SECOND LOOKS

ESE: Diva Eyewear
J&J Vision: Acuvue Vita for Astigmatism
A&A Optical: Cremieux Fall 2017

ALSO NEW



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LAUNCHES

Hilco Vision Introduces Milo & Me Kid’s Eyewear


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Quick Take: Hilco Vision has introduced its children’s line of durable frames, Milo & Me, that are fun for kids at a “parent friendly” price.
Wearer: Kids ages 6 to 12 looking for durable yet fun frames.
Specifics: Milo & Me features eight styles in over 16 fun and vibrant colors that kids will love. The durable nylon and TPE construction stands up to a kid’s “rough and tumble world.”
Selling Points: Additional features include fully adjustable temples and locking screws. These light weight, comfortable frame styles range in sizes for ages 6 to 12 and each frame includes a case, sport strap and optional ear cable hook accessories.
Price Guide: $
www.hilco.com

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SECOND LOOKS

ESE Debuts Fall Optical Styles From Diva Eyewear


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Quick Take: Eastern States Eyewear announces the fall optical release of Diva Eyewear.
Specifics: Five styles have been added to the brand’s classic collection and three more are added to the new Diva Trend line.
Selling Points: Comprising the classic styles are four metals and one acetate. Intricate detail work such as epoxy coating, metal layering and laser cutting mesh with the fine contours and delicate lines that define designer Antonio Coffen’s work. Each frame is amplified with an array of Austrian Swarovski Crystals cut in a variety of shapes and sizes and occasionally colored to provide an added enhancement. The shapes range from modified rectangles to stylish rounds. A variety of clever colors work in concert with a mix of gold and silver bases.
In Diva Trend, the collection utilizes the insertion of multi-colored foils within its acetate temples to provide unique detailing and original color reflections. An array of youthful, high fashion shapes are complemented by bold, modern acetate colorations to further complement the foil pantones.
Price Guide: $$$$ to $$$$$
www.eseyewear.com

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Johnson & Johnson Vision Expands Monthly Offering With Acuvue Vita CLs for Astigmatism


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Quick Take: Johnson & Johnson Vision announced the U.S. launch of Acuvue Vita Brand Contact Lenses for Astigmatism.
Specifics: Daily wear, monthly replacement contact lenses with Blink Stabilized Design and HydraMax Technology for consistent, clear vision with reliable, exceptional comfort all month long.
Selling Points: Acuvue Vita for Astigmatism combines two technologies: HydraMax Technology, which is a non-coated silicone hydrogel formulation balanced to help maximize and maintain hydration throughout the lens and Blink Stabilized Design, which works naturally with the eyelids to keep the lenses in the correct position. Additionally, Acuvue Vita for Astigmatism provides Class I UV protection, blocking approximately 93 percent of UVA and 99 percent of UVB rays.
“It is important that when eyecare professionals prescribe a monthly contact lens for their astigmatic patients, they can be confident that the lens provides consistent, clear, stable vision and exceptional comfort for a full month of wear—not just for the first week or two,” said Cristina Schnider, OD, director, global professional affairs for Johnson & Johnson Vision Care, Inc.
www.jnj.com

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A&A Optical’s Fall Styles From Cremieux Eyewear


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Quick Take: A&A Optical debuts new styles from the newly launched Cremieux Eyewear.
Specifics: 12 new styles mixing contemporary classics with timeless French Riviera touches.
Selling Points: Cremieux Eyewear is defined by pretty details and quality, chic elegance. The Ceasar, a deep rectangle exudes sophistication with its minimalist design. The frame, made of handmade Japanese and Italian acetate is available in black, pine and rye. The black frame features a multi-laminate acetate with layers of subtle mustard. The rye frame features a semi-translucent gradient of browns and taupe and the pine frame is a semi-translucent pine green acetate. New Prince is a combination of classic shape, sophisticated styling and modern metal details. The round acetate frame features a metal bridge and thin metal temples, accented by custom Cremieux printed acetate temple tips. The Tropez is crafted of a handmade, round acetate front with keyhole bridge and combination wood and acetate temples. The combination frame is available in black, navy and tortoise.
Price Guide: $$$
www.aaopticalco.com

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ALSO NEW

Luxottica’s Ray-Ban Bows New Aviator Blaze Style

The Ray-Ban Aviator is back in Blaze. Showcasing a steel front and bold upper bridge, this frame features innovative rimless lens-over-frame construction of Blaze bringing it back to its origins with new flat gradient or G-15 lenses. These features on classic gold, silver or gunmetal frames take classic style to the next level. Electric mirror shades and a demi-gloss black version create a modern statement and high-energy profile.
www.luxottica.com; www.ray-ban.com

Costa Extends Optical Collection With a New Style and Additional Colorways

Costa has added a new frame style to the Costa Optical collection as well as extended the available colors for the Seamount, Mariana Trench and Ocean Ridge styles for 2018. The new designs are fan-driven, recognizing Costa customers’ interest in additional size options and for a wider spread in colorsways. The new Costa Seamount frame is an extra-large model, expanding the availability of Costa Optical Collection’s style with a roomier fit. Additionally, the larger frame style will now be available in three colorways including satin black, brushed palladium and a dual plated brushed gray top with brushed palladium bottom. Costa has also added Havana tortoise, black fade and brown fade to the Mariana Trench style and for the Ocean Ridge style they’ve added tri color frame styling including a matte tortoise, shiny sand and shiny black combination; and a shiny black, matte black and gray combination. All additions will be available to eyecare professionals beginning October 2017.
www.costadelmar.com

Modern Optical International Adds New Styles to B.M.E.C Collection

Modern Optical International expands its B.M.E.C (Big Men’s Eyewear Club) collection with six new models. B.M.E.C. offers quality construction, masculine styling and great value to this underserved demographic. These styles are designed to maximize comfort and sizes range from 52mm to 62mm and longer temples measure up to 160mm. The materials used in these frames include TR90, stainless steel, handmade zyl, metal trim, spring hinges and silicone nose pads. Some of the new styles include: Big Air which features handmade zyl, metal trim, keyhole bridge and spring hinges; Big Pitch which showcases stainless steel, handmade zyl temples, metal trim, silicone pads and spring hinges, and the Big Swing style which is a nylon rimless silhouette with silicone pads, stainless steel and metal trim.
www.modernoptical.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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