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October 03, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Nouveau: PAW Patrol

SECOND LOOKS

Smith: ChromaPop
Tura Inc.: Ted Baker Finely Framed

ALSO NEW

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LAUNCHES

Nouveau Eyewear Launches PAW Patrol Eyewear for Girls and Boys


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Quick Take: Nouveau Eyewear is debuting a new children’s collection based off of the popular Nickelodeon show, PAW Patrol.
Wearer: Preschool-age boys and girls
Specifics: Three new styles with multiple colorways featuring ultra-flexible TR90 construction with 180-degree hinges.
Selling Points: These PAW Patrol styles come in highly wearable shapes for children featuring bright pops of color that add fun to each look. Style PP01 is available in blue for boys and purple for girls. PP02 a slightly rectangular shape is featured in grey for boys and pink for girls, and frame style PP03 which is a more rounded silhouette is available in blue for boys and pink for girls. "PAW Patrol has become a national phenomenon," said John DeLuna, marketing director for Nouveau Eyewear. "PAW Patrol Eyewear is sure to delight millions of girls and boys who can't get enough of these amazing pups." This collection will be available on Nov. 1, 2017.
Price Guide: $$
www.nouveaueyewear.com

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SECOND LOOKS

Smith Expands ChromaPop Collection With New Polycarbonate Prescription Lens


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Quick Take: Smith has announced the expansion of its proprietary technology, ChromaPop, with a new polycarbonate prescription lens offering.
Specifics: The ChromaPop lens, available exclusively through Smith Rx Lab, provides impact resistance, 100 percent UV protection and premium lens coatings. The benefits of ChromaPop lens technology are now offered in a polycarbonate material, known simply as ChromaPop, and offered in 59 sunglass frame styles.
Selling Points: The new ChromaPop polycarbonate lenses are available in polarized and non-polarized options and offered in a variety of tints, including grey, brown, grey/green, ignitor, platinum, bronze, and blue mirror. Each lens features a scratch resistance coating, an AR coating and a hydrophobic coating. ChromaPop polycarbonate prescription lenses are now available and can be ordered at MySafilo.com
www.smithoptics.com

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Tura Inc. Debuts Ted Baker Ladies’ Finely Framed Styles


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Quick Take: To complement Ted Baker’s Men’s Finely Framed sub-collection, Tura Inc. has introduced the Ladies’ Finely Framed sub-collection.
Specifics: A complement to the men’s styles, this collection features elevated looks with titanium temples, Swarovski crystal embellishments, exclusive prints and integrated spring hinges.
Selling Points: This collection speaks to the girl who wants classic high-fashion, enhanced with lightweight materials and modern detailing. Additionally, the use of HDCA addresses the concerns of both innovation and comfort in frame design. Style B747 showcases optimized wearability in this core rectangular shape that exudes modernity through the application of sleek titanium temples. B748 is an extremely lightweight style embellished with Swarovski crystals and titanium metal wrapped end pieces. B749 is the ideal round silhouette that strikes the perfect balance between retro and modern. Style B750 is a classic rectangular shape with an uplifting brow and features integrated spring hinges.
Price Guide: $$$
www.tura.com

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ALSO NEW

Kenmark Bows Four New Optical Styles to Original Penguin

Original Penguin Eyewear is a complete compendium of vintage-inspired styles with unexpected pops of color and details. Custom acetates and throwback metals create classic eyewear with all of the advantages of modern engineering. The Lewis frame style is a hip combination style with Italian leather inset on the front. The Steward is a retro square/oval full zyl frame featuring a keyhole bridge and custom acetate colors. Another of the new Original Penguin styles, the Mungarutal, is a full zyl round silhouette with custom acetate colors. The Elliot frame from this collection is a full metal style with a rounded silhouette.
www.kenmarkeyewear.com

L’Amy America Intros New Nicole Miller Jeweled Ophthalmic Styles

Nicole Miller has added new jeweled styles to the Nicole Miller Jeweled optical collection. These three new styles are inspired by Nicole Miller’s embellished dresses. The subtle stone features add glam to the modern styling of the looks, creating chic and relevant eyewear for today’s sophisticated woman. The Nicole Miller Jeweled Crystal metal frame features a Nicole Miller tough-girl raised matte metal detail with crystal embellishment on the temples. The Nicole Miller Jade acetate frame showcases small inset stones in various colors and sizes alternating perfectly with raised metal rivets. Nicole Miller Violet acetate frame features horn fronts contrasting the two-tone acetate temples that highlight linear metal twists, lined up symmetrically and punctuated by a square metal box filled with raised rivets and interspersed with sparkling crystals.
www.lamyamerica.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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