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October 31, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Kering Eyewear: Cartier Eyewear

SECOND LOOKS

Teka Eyewear: Stainless Fashion

SPECIAL COLLABORATIONS

Moscot x Wings + Horns

ALSO NEW

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LAUNCHES

Kering Eyewear and the Maison Cartier Reveal the New Cartier Spring Summer 2018 Collection


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Quick Take: Kering Eyewear and Maison Cartier debuted the Cartier SS18 eyewear collection which was presented during Silmo Paris 2017.
Wearer: Individuals looking for timeless pieces featuring contemporary design and the savoir-fare of the Cartier brand.
Specifics: Effective Jan. 1, 2018, these two luxury groups have brought their operations together to create a strong platform for the product development, manufacturing and worldwide distribution of Cartier Eyewear.
Selling Points: Cartier’s legacy of savior-fare and excellence set the tone for this new SS18 eyewear collection with Kering. Transcending the Maison’s signature codes, the collection is composed of timeless pieces. Three main collections include Santos de Cartier, C de Cartier and Panthere de Cartier. They embody the brand’s exclusive heritage and combine emblematic features with a contemporary design approach. The SS18 collection also introduces new shapes which redefine the art of eyewear together with a strong focus on both craftsmanship and creativity.
Price Guide: $$$$$
www.kering.com

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SECOND LOOKS

Teka Eyewear Debuts Stainless Fashion Collection


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Quick Take: Teka Eyewear’s newest collection continues to channel sleek and elegant designs while incorporating timeless shapes, ultra-lightweight stainless steel and cable temples.
Specifics: This collection showcases elegant yet edgy pieces crafted from stainless steel that incorporates timeless silhouettes with a twist.
Selling Points: Some standout looks from the new Stainless Fashion collection are style 492 which is a semi-rimless frame featuring a round silhouette and double bridge. The 491 frame embodies the classic semi-rimless rectangular style with cable temples creating a sleek yet timeless look. The 488 frame gives new dimension to the classic round shape with an eye catching stainless steel accent on the top of the frame.
Price Guide: $$$$
www.tekaeyewear.com

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SPECIAL COLLABORATIONS

Moscot Launches Collaboration With Canadian Menswear Brand, Wings + Horns


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Quick Take: Moscot and Canadian menswear brand, Wings + Horns have collaborated on an exclusive three-piece capsule collection.
Specifics: The capsule collection represents the strengths of both brands and exudes an aesthetic geared toward discerning creatives, street culture leaders and global influencers. It fuses Moscot’s eyewear expertise with Wings + Horns’ detail-oriented approach to clothing design and manufacturing.
Selling Points: The collaboration features a cutting-edge shiny black frame in a size 46 sunglass with G15 glass lenses, sleek black rivets and blackout hardware. A reversible bomber jacket produced with Japanese fabric includes a removable soft pocket case sized for the Miltzen frame when folded up. This is the first time Moscot has produced the Miltzen frame in a folding version. The accompanying pocket tee incorporated Moscot’s signature chamois cloth material within the pocket itself and is strategically placed for safe-keeping of the frames.
“Wings + Horns is known for its enduring and much envied ability to straddle the worlds of streetwear and high-fashion with ease. It was exciting and a no-brainer to join forces with another renowned brand that has a shared mindset and appreciation for meticulously crafted gear,” said chief design officer, Zack Moscot. “When you strip back all the marketing hype, the core of every good collaboration should be the product. We know that we accomplished just that with this partnership that exudes a utilitarian aesthetic that’s rooted in not only functionality, but style and design.”
www.moscot.com

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ALSO NEW

Vuarnet Intros the Edge Cat Eye Frame

Vuarnet’s new Edge Cat Eye frame showcases a stainless steel frame set against acetate rims. This construction emphasizes the cat eye contour while protecting the eyes. The oversized women’s specific silhouette is the latest addition to the brand’s Edge collection introduced last year. The Edge Cat Eye’s mineral lenses offer optical clarity, maximum protection, extreme durability and also delivers ultimate visual comfort.
www.vuarnet.com

Smilen Eyewear Adds New Looks to Gotham Style

Smilen Eyewear expands its signature Gotham Style brand with new looks. The Gotham brand contains 100 models among its three collections: Gotham Premium, Gotham Flex and Gotham Stainless. Launched in 1998, the Gotham Style collection has continued to develop quality fashion forward budget eyewear. Smilen Eyewear has since expanded the Gotham brand with a spring hinge plastic collection and a stainless steel collection. The company features models in the Gotham Style brand for men, women and children in the latest designs, popular colors and fine materials.
www.smileneyewear.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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