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November 07, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Vuarnet: Nightlynx

SECOND LOOKS

Safilo: Kate Spade New York
ic! berlin: Suprematism
Kenmark Eyewear: Vera Wang Luxe

ALSO NEW

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LAUNCHES

Vuarnet Launches the Nightlynx Lens Collection


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Quick Take: Vuarnet recently launched Vuarnet Nightlynx lenses which are engineered to deliver clarity and visual sharpness in low light conditions including night, dusk, dawn, rain and fog.
Wearer: Individuals traveling in low light conditions.
Specifics: Vuarnet’s Nightlynx collection features yellow lenses that are set against matte black frames. The collection is available in five styles including Vuarnet’s 02 cat eye, 03 “The Dude,” Edge Round, District Square and the oversized aviator “Tom.”
Selling Points: Useful for driving at night or other low light conditions, Nightlynx lenses eliminate glare and improve contrast and distance perception. The bi-degraded silver mirror treatment increases efficiency against glare caused by the reflection of light on the road. The multilayer AR coating on the internal face also works to eliminate stray reflections. The lenses are designed to block 100 percent of UV rays and harmful blue light by stopping the Xenon and LED portion of the visible light spectrum, the company said.
www.vuarnet.com

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SECOND LOOKS

Safilo Debuts Kate Spade New York Fall/Winter 2017 Collection


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Quick Take: In this latest Kate Spade New York collection, the styles take inspiration from 1920s Paris, drawing from the people, ideas and cultural influences of the time.
Specifics: The collection, comprised of both optical and sun styles, features a color palette of hues such as dusky roses, tones of cream and camel and black with leopard as an unexpected pop of print.
Selling Points: The Adelais sun style is romantic yet sophisticated. This round metal sunglass with decorative acetate temples, features the signature metal spade logo on the left temple and nose pads to insure a perfect fit. The Drystle sun style is a playful square shaped acetate sunglass, with a decorative metal rim, it is accented by delicate enamel poppy flowers which serve as a whimsical detail. In optical, Charissa is a classic round shaped frame in acetate that is coupled with a keyhole bridge and a two-tone gradient coloration, but solid colors are also available. The optical style Aisha 2 is a soft cat eye shape with a bold front and temples in acetate provide for a dramatic look in black with a playful leopard print temple interior and dark Havana cherry with a cherry interior. The signature metal spade logo appears on the left temple.
Price Guide: $$$ to $$$$
www.safilogroup.com

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ic! berlin Gets Geometric With the Suprematism Collection


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Quick Take: ic! berlin channels its more geometric side with the debut of the Suprematism collection.
Specifics: This collection reduces the frame to its basic geometric shapes—circles, squares, lines that highlight the interplay of design and the face. The collection takes inspiration from Suprematism, the art movement founded by Russian artist Kazimir Malevich which aims to create art superior to everything that came before, using lines, simple shapes and intense, beautiful colors.
Selling Points: ic! berlin breaks eyewear design down to its foundations. The collection showpiece and inspiration catalyst, Tektonika, explores the special presence of eyewear with four pairs of concentric mirrored lenses extending outward from the face. These design aspects can be found throughout five more styles – one Rx frame (Purity) and four sunglasses (Supremacy, Simplicity, Geometry and Circularity) – all made from the lightweight, durable German stainless steel that is synonymous with ic! berlin. Additionally, each frame is available in three colorways.
Price Guide: $$$$$
www.ic-berlin.de

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Kenmark Eyewear Bows New Vera Wang Luxe Styles


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Quick Take: Kenmark Eyewear introduces new styles to the Vera Wang Luxe Collection which take a modern approach to glamour and beauty.
Specifics: Six new styles.
Selling Points: The Kora is a modern modified square optical combination style that features temples inspired by the runway as well as square crystal embellishments from Swarovski. The Camari frame is a feminine oversize silhouette with thin, flat metal temples completed with Swarovski detailing. The Avelina frame style from the Vera Wang Luxe collection is a full style featuring crystals from Swarovski. The Rhylie is a full zyl cat eye with embellished temples while the Elaina is a combination style featuring a metal front. The Kambrie frame showcases a chic, glamorous silhouette with baguette crystals on the temples.
Price Guide: $$$$
www.kenmarkeyewear.com

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ALSO NEW

A&A Optical Adds New Styles to Cruz Eyewear

A&A Optical has added new styles to Cruz Eyewear that appeal to the stylish modern man. Cruz Eyewear offers a selection of finely crafted, premium designed looks from modern and classic to athletic and those with European flair. The styles are available in acetates, metals, combinations, semi-rimless and three-piece mounts. The sleek I-165 frame bonds an acetate front and combination temples. The titanium temples feature angular lines, a carbon fiber graphic check patterned insert and acetate temple tips for a dimensional look.
www.aaopticalco.com

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BACK TO TOP

Send Us Your News & Ideas

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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