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November 14, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Hoya: Sync III

SECOND LOOKS

Luxottica: Persol
Altair: Evolution
ESE: Jaguar Eyewear

ALSO NEW

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LAUNCHES

Hoya Launches Sync III Lenses to Alleviate Digital Eye Strain Symptoms


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Quick Take: Sync III lenses, new from Hoya Vision Care, are designed to alleviate digital eye strain symptoms.
Wearer: Single vision wearers who spends more than two hours a day on digital devices.
Specifics: These enhanced, single vision lenses have the distance power for everyday use and a “boost zone” at the bottom of the lens which reduces eye strain during prolonged near activities such as looking at digital screens. This allows patients’ eye muscles to relax and focus more easily, helping to relieve eye strain and provide visual comfort.
Selling Points: “This is a lens design based on an international study of human behavior,” said Barney Dougher, president of Hoya Vision Care, North America. “Everything we learned about how people live with their devices is embedded in this design. The power distribution and lens design have been enhanced based on what we learned about this new generation of digital users’ behavior. Closer working distances and position of wear have been taken into consideration for all three boost zones.
“Sync III is specifically designed for the single vision wearer who spends more than two hours a day on digital devices. Independent ECPs now have a unique option for their Teen and Millennial patients in the over-commoditized single vision lens space,” Dougher said.
www.hoyavision.us

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SECOND LOOKS

Luxottica Unveils Persol’s Sartoria Collection


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Quick Take: Persol has debuted its newest collection featuring all metal styles, Sartoria.
Specifics: Persol has stayed true to its own style while continuing to evolve since its inception in 1917. This collection of all metal frames features slender looks equipped with a wide range of crystal lenses in gradient and polarized shades.
Selling Points: The perfect blend between classical and contemporary, the minimalistic modern design of this collection is the ideal interpretation of Persol style. The Sartoria collection maintains unmistakable details including the famous arrow hinges, temples with Meflecto system and the exceptional artisanship Persol is renowned for. PO2445S showcases minimalist and contemporary design, and is a perfect interpretation of the Persol brand that maintains its unmistakable details: the stylized arrow and Meflecto incorporated in the slender temple. PO2446S is a new elliptical shape for metal sunglasses. This model comes in a wide array of variants, which combine metal tones with a refined palette of crystal lenses, also available in semi-reflective, gradient and polarized versions in blue, grey and brown tints. PO2447V is an optical model featuring a new square shape that adds the appeal of contemporary elegance to the iconic style of the brand.
Price Guide: $$$$$
www.luxottica.com

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Altair Evolution Debuts Alternative Fit


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Quick Take: Altair Evolution’s alternative fit collection is designed specifically for wearers with a low nose bridge and/or high cheek bones.
Specifics: Each style features adjustable nose pads, triple laminate colorations and flattering shapes to provide fit and comfort without sacrificing style.
Selling Points: The A4045 is a more masculine style with a wearable square shape that features a subtle lasered pattern on the temples. Also for men is the A4046 modified rectangle silhouette showcasing the same milky triple laminate acetate and lasered temple detailing as its brother style, the A4045. In women’s styles, the A5042 features an Art Deco patterned treatment. The sister style to the A5042 is the A5043 that features rich colorways and crystal triple-laminate acetate.
Price Guide: $$
www.altaireyewear.com

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Eastern States Eyewear’s Jaguar Eyewear Bows Fall Optical Collection


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Quick Take: Eastern States Eyewear has announced the release of its fall optical collection for Jaguar Eyewear featuring sophisticated styles.
Specifics: Comprised of frames from both the brand’s classic and youthful Spirit line the collection excels in providing sharp, masculine and refined designs to men seeking stylish looks with the right touch of sophistication.
Selling Points: This vibe is achieved through a mix of materials including stainless steel, pure titanium and acetate. Models 33089 and 33091 utilize these combinations via a horn themed acetate insert within their metal temple base. The acetate work here is matted to give an extra touch of class—providing wearers with diverse colorations without being too showy.
The collection also makes a nod to vintage through looks such as model 31706 with its deep shape and keyhole bridge while the 33706 presents a round metal shape with an acetate layer on its brow bar. Both offer a modern twist on classic color themes such as horns, demi ambers and tortoises providing a diverse mix of fashion and color contrasts. All Jaguar frames are produced by the German based Ferdinand Menrad GMBH.
Price Guide: $$$$
www.eseyewear.com

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ALSO NEW

Morel Releases Alpha 39 Lightec From the Lightec Collection

The Alpha 39 from Morel’s Lightec collection is 100 percent stainless steel featuring an exclusive screwless hinge system. These frames come in vintage tones and soft shapes. With the Alpha 39 concept, Lightec focuses on both originality and subtlety with fine stainless steel layers in different colors and finishes including matte and glossy. The Alpha hinge has been reinvented to make it even more minimalistic with a system of hooks that act as a gunge. There are three frame shapes available for men and four for women. All Alpha 39 frames feature Ergofeel pads which have the ability to adjust to the wearer’s nose shape.
www.morel-france.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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