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November 21, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: SB Eyewear

SECOND LOOKS

De Rigo REM: Chopard
Safilo: Max Mara

ALSO NEW

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LAUNCHES

Marchon’s Nike Vision Launches Optical Styles in New Fall 2017 SB Eyewear Collection


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Quick Take: Marchon’s premium sports brand, Nike Vision, has announced the release of the Fall 2017 SB Eyewear Collection which features optical styles for the first time.
Wearer: Action sports athletes.
Specifics: The collection comprises the first ever SB optical release, designed with insight from professional skateboarders and also features three new skate-inspired sunglass styles.
Selling Points: Nike Vision’s SB Collection reforms classic looks with modern design and features ultra-light slim profiles that bridge the gap between street style and performance function. The inaugural optical looks provide action sports athletes with on-trend prescription eyewear. “The optical line was created in response to the success of the Nike Vision SB sunglass offering, providing a holistic approach to the skater’s life on-and-off the board. The first-of-its-kind collection was designed to offer a secure fit, precise optics and signature Nike SB style during activity and everyday life,” the company said.
The features and benefits of the collection include an extra-slim 4-base frame with low-profile, tapered temple arms that fit easily under a hat. The eyewear also includes durable, high-tension hinges and iconic SB details. Nike SB optical styles include the Nike 7110 FlatSpot which features unique angles inspired by skateboard wheels. The Nike 7111 showcases a classic vibe with modern comfort and the Nike 7112 is a subtle update to the traditional optical frames. New sun styles also include the Nike Current, Nike Ledge and Nike Verge. Each of the Nike SB sunglass styles feature 100 percent UVA & UVB protection.
Price Guide: $$ to $$$
www.Marchon.com

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SECOND LOOKS

Chopard Unveils New Fall/Winter Optical Collection From De Rigo REM


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Quick Take: Chopard has released its new collection for fall/winter 2017 of optical styles.
Specifics: Optical styles for men and women.
Selling Points: Chopard’s optical styles for women in the Imperiale Flower collection feature feminine and bold looks that serve as an emblem of the Chopard woman’s personality. Also for women is the Happy Diamonds collection that mirrors the charisma of the independent women who live life spontaneously. For men, Chopard’s fall/winter styles exude timeless sophistication and innovation for the contemporary man. A bridge between past and present, the Classic Accessories collection draws classical inspiration with a modern interpretation featuring state-of-the-art detailing such as teak wood, leather and carbon fiber.
Price Guide: $$$$$
www.derigo.us

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Safilo Debuts New Max Mara Collection


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Quick Take: Safilo’s latest Max Mara collection draws inspiration from classic Scandinavian cinema.
Specifics: Sun and optical styles that are the ideal blend of Northern European design with Italian femininity.
Selling Points: Standout looks from this latest collection of frames includes the MM Anita which are acetate cat eye sunglasses that pay tribute to the icy and timeless femininity of La Dolce Vita star, Anita Ekberg. This style is embellished with a fine metal detail on both sides of the front and on the temple tips. The MM 1318 is an optical style that stays true to the stylistic concepts of the Anita sunglasses but features more of a discreet yet still feminine silhouette. The MM Overlap is a sophisticated construction with overlapping layers. The interplay of the overlapping Optyl masks in transparent and solid hues gives shape to the front, creating an elegant and refined multilayer effect. The metal temples feature the Max Mara engraved logo. Additionally, the Prism detail is a signature element and leitmotif of the Max Mara eyewear collection and is revisited as a discreet metal detail on temple tips. Inspired by the union of round and square shapes, the Prism detail reflects the harmony of the different but complementary sides of the Max Mara woman.
Price Guide: $$$ to $$$$$
www.safilogroup.com

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ALSO NEW

Mykita Introduces the Nita Style to Damir Doma Collection

The Nita style from Mykita/Damir Doma takes inspiration from a sharp pencil drawing on a clean sheet of paper. This style continues the tradition of the poetic stainless steel construction with an entirely new look. The scribble-like design showcases a sense of controlled chaos in its appearance. The finely structured web design combined with monochromatic colorways in black, shiny silver and camou green achieves a harmonious presence among the chaos.
https://mykita.com/en

Modern Optical International Adds Three Styles to Modern Art Collection

Modern Optical International has added three new releases to its Modern Art collection which provides elegant and sophisticated styles to all women. These new styles feature ultra-feminine detailing and tasteful embellishments that define this collection as practical and beautiful. A389 features a handmade zyl front, stainless steel temples and a metal trim. The A390 showcases a stainless steel front coupled with zyl temples as well as silicone pads and spring hinges. Rounding out these new styles is the A391 which is a stainless steel frame that also showcases silicone pads and spring hinges.
www.modernoptical.com

Dynamic Labs Bows MiniShades Polarized Sunglasses

Dynamic Labs has added to its growing line of accessories with the addition of MiniShades polarized sunglasses. These sunglasses that are available in a variety of colorways feature polarized gray triacetate lenses. These lenses provide 100 percent UV protection to wearers. This colorful line of on-trend frames are impact resistant and sized for children. MiniShades come in two sizes: 0 to 3 years of age; 3 to 7 years of age. Dynamic Labs offers a lifetime, one-time replacement if the sunglasses are lost or damaged.
www.dynamiclabs.net

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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