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December 05, 2017
VMail ProductWatch
SPECIAL EYEVOTE EDITION, PART 1
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OPTICAL FRAMES

Frame Company: Tura
Men’s Frame Brand: Ted Baker
Women’s Frame Brand: gx by Gwen Stefani
Teen’s Frame Brand: Ray-Ban
Kids’ Frame Brand: Ray-Ban
New Frame Launch 2017: Steve Madden

SUNGLASSES

Sunglass Company: Maui Jim
Men’s Sport Brand: Oakley
Men’s Fashion Brand: Ray-Ban
Women’s Sport Brand: Oakley
Women’s Fashion Brand: Kate Spade
Kids’ Brand: Ray-Ban

SOCIAL PURPOSE

Social Purpose Company: Costa
Social Purpose Brand: Costa
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OPTICAL FRAMES

Tura Named for Optical Frame Company


Tura Inc. is a leading optical design house based in Manhattan. Since 1938, the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Today, Tura, a member of the Eschenbach group, employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.
www.tura.com

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Ted Baker Named for Men’s Frame Brand


Ted weaves quality, ingenuity and mischief into every piece. Mixing retro influences with contemporary flair, his eyewear collections are best described as quirky yet commercial, with a focus on high quality design detailing. Ted's eyewear is unique, refined and trendy but—like the man himself—never dares take itself too seriously: one only needs to look closer to discover the undercurrent of humor which runs throughout the collection. Everything produced by Ted Baker bears his unmistakable personality.
www.tura.com

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gx by Gwen Stefani Named for Women’s Frame Brand


gx by Gwen Stefani is a collection of affordably priced fashion forward accessories that embody Gwen’s unique blend of stylish sophistication and rock and roll edge. Equally reflective of Gwen’s innate sense of style and the emerging trends for the season, gx features elements of pop, punk and street influences. Its bold styling attracts a youthful self-expressive audience.
www.tura.com


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Ray-Ban Named for Teen’s Brand


The Ray-Ban optical collection features stylish glasses and frames for men, women and kids made with authentic design that is completely adaptable to the wearers visual needs. Ray-Ban Junior frames are available in a number of iconic styles to suit all face shapes and timeless looks in sizes perfect for kids and teens. Never afraid to raise a brow or two, the Ray-Ban Clubmaster is just one of the iconic styles available in the Junior collection. This contemporary optical interpretation of the one and only Clubmaster will fit the playful personality of kids and teens who love to raise brows.
www.ray-ban.com

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Ray-Ban Named for Kids’ Frame Brand


The Ray-Ban optical collection features stylish glasses and frames for men, women and kids made with authentic design that is completely adaptable to the wearers visual needs. Ray-Ban Junior frames are available in a number of iconic styles to suit all face shapes and timeless looks in sizes perfect for kids and teens. Never afraid to raise a brow or two, the Ray-Ban Clubmaster is just one of the iconic styles available in the Junior collection. This contemporary optical interpretation of the one and only Clubmaster will fit the playful personality of kids and teens who love to raise brows.
www.ray-ban.com

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Steve Madden Named for New Launch in 2017


Inspired by rock and roll and his New York roots, Steve Madden’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.
www.cvoptical.com

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SUNGLASSES

Maui Jim Named for Sunglasses Company


Inspired by the breathtaking beauty of its birthplace in Hawaii, Maui Jim designs sunglasses that make it possible to change the way you see the world. Our mission is to spread aloha through vivid color, clarity, and detail. All Maui Jim sunglasses come with our patented PolarizedPlus2 lens technology that blocks out 100 percent of UV rays while also reducing 99 percent of glare caused by the sun.
www.mauijim.com


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Oakley Named for Men’s Sport Brand


Established in 1975 and headquartered in Southern California, Oakley is the pioneer of innovation and high performance optics and one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness and ignite human possibility. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level.
www.oakley.com

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Ray-Ban Named for Men’s Fashion Brand


Throughout eight decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture and creating power of rock and movie stars to influence fashion. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 80 years after the first pairs of Ray-Ban Aviator helped U.S. pilots reach new heights and became an integral part of culture’s most prominent figures style, Ray-Ban remains an enduring classic for men, women and kids.
www.ray-ban.com

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Oakley Named for Women’s Sport Brand


Established in 1975 and headquartered in Southern California, Oakley is the pioneer of innovation and high performance optics and one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness and ignite human possibility. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level.
www.oakley.com

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Kate Spade Named for Women’s Fashion Brand


Kate Spade New York is a global, multichannel lifestyle brand, known for crisp color, graphic prints and playful sophistication. Kate Spade New York launched in 1993 and opened its first shop in New York City in 1996. From handbags, clothing and shoes to jewelry, fragrance, eyewear and more, the brand’s approach to the everyday encourages personal style with a dash of incandescent charm and wit. Safilo Group unveiled its first ever eyewear collection for the brand, under license, in North America in spring 2001. The Kate Spade New York eyewear collection continues to grow with incredible popularity each year. Created to accent the Kate Spade New York woman’s interesting life—whether she’s at work or away for the weekend—Kate Spade New York eyewear aims to inspire adventure in women of all ages who are quick, curious, playful and strong.
www.katespade.com

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Ray-Ban Named for Kids’ Sunglass Brand


Throughout eight decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture and creating power of rock and movie stars to influence fashion. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 80 years after the first pairs of Ray-Ban Aviator helped U.S. pilots reach new heights and became an integral part of culture’s most prominent figures style, Ray-Ban remains an enduring classic for men, women and kids.
www.ray-ban.com

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SOCIAL PURPOSE

Costa Named for Social Purpose Company


Costa works hard to protect the oceans it calls home, and its commitment to sustainability is integral to the company’s vision and inherent in every pair of Costas sold. Through programs like its Kick Plastic campaign, where the brand seeks to raise awareness about the growing plastic pollution problem threatening oceans worldwide to serving as a long-term partner to shark research organizations like OCEARCH, Costa encourages the protection of the Earth’s aquatic resources in any way they can.
www.costadelmar.com


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Costa Named for Social Purpose Brand


Born on the water in Daytona Beach, Costa has always been committed to protecting our watery world. By utilizing bio-based, eco-friendly resin in all nylon sunglasses and optical frames, Costa is able to reduce its emissions and overall carbon footprint. In 2017, Costa strengthened its 10-year partnership with OCEARCH, a group of explorers and scientists who study sharks, by donating a portion of the proceeds from Costa’s 2017 Limited Edition OCEARCH sunglasses collection to the foundation’s conservation efforts.
www.costadelmar.com

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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