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December 26, 2017
VMail ProductWatch
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In This Edition

LAUNCHES

VSP Optics Group: TechShield Coatings

SECOND LOOKS

Safilo: Fendi Peekaboo
L’Amy America: TLG Men’s

SPECIAL COLLABORATIONS

Oscar de la Renta x Morgenthal Frederics

ALSO NEW

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LAUNCHES

VSP Optics Group Releases TechShield AR Coatings


Quick Take: VSP Optics Group is releasing TechShield anti-reflective coatings, a new family of lens enhancements designed to make AR easier to understand, dispense and rely upon.
Wearer: Individuals seeking an AR coating that provides exceptional visual performance and cosmetic appearance.
Specifics: The TechShield portfolio features a streamlined lineup of four core products, simple language, straightforward benefits and near-limitless lens compatibility. In addition to providing “exceptional visual performance and cosmetic appearance,” TechShield outperformed the industry-leading AR coating in independent testing for scratch resistance, while receiving “excellent” grades for glare and reflection reduction, cleanability, oil and water resistance, and UV protection, according to VSP.
Selling Points: “With feedback from VSP network doctors, TechShield AR was designed to provide ECPs an alternative to overwhelming portfolios, confusing terminology and compatibility limitations,” said Randy Dannewitz, senior vice president of strategic development for VSP Optics Group. “It’s an attractive, easy-to-understand, easy-to-dispense offering that allows ECPs to spend less time worrying about the nuances of coatings and more time helping their patients see and look their best.” TechShield AR is available on all lens designs and materials, unless otherwise specified by the manufacturer.
www.vspopticsgroup.com

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SECOND LOOKS

Safilo’s Fendi Presents Peekaboo Resort Collection


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Quick Take: Fendi’s iconic Peekaboo bag gets transformed into a new and exclusive eyewear collection for Fall/Winter 2017-2018 from Safilo.
Specifics: Inspired by the iconic bag, the Peekaboo eyewear collection features details from the design such as its distinctive lock reinterpreted as a functional, decorative hinge on the temples.
Selling Points: The Peekaboo eyewear collection reflects the Roman Maison’s elegance with subtle silhouettes that range from the classic square to cat eye and butterfly shapes. The frames in acetate represent a unique blend of creativity and design while the color palette is feminine and alluring, highlighted by warm tones of burgundy, brown, green and black. Style FF 0265/S is available in plum with burgundy lenses, brown with brown/gold lenses, black with grey shaded lenses and Havana with brown shaded mirror lenses. Style FF 0266/S is offered in red with pink lenses, green with green lenses, Havana with grey shaded lenses and black with grey shaded lenses. Optical style FF0272 comes in plum, black, Havana and brown.
Price Guide: $$$$$
www.safilogroup.com

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L’Amy America Launches Fulcrum Tech Hinge in TLG Men’s Ophthalmic


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Quick Take: L’Amy America announces the launch of three new ophthalmic styles to the TLG collection featuring the Fulcrum Tech hinge.
Specifics: These new styles are ultra-lightweight and have a thin profile.
Selling Points: The new styles feature the Fulcrum Tech hinge which is a non-mechanical, screwless hinge that is anchored by a central cylinder that preserves the tension and durability of the temples. Titanium styles NU023 and NU024 are full rim designs with sleep linear detailing on the temples. NU024 mimics the same pattern on its front, giving it a subtle edge. Style NU025 has a compressed acetate front styled with titanium temples which also feature the same linear detailing as the other styles.
Price Guide: $$$
www.lamyamerica.com

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SPECIAL COLLABORATIONS

Morgenthal Frederics Collaborates With Oscar de la Renta for Spring 2018


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Quick Take: Morgenthal Frederics has partnered with Laura Kim and Fernando Garcia for the Oscar de la Renta x Morgenthal Frederics spring 2018 sunglass collection.
Specifics: This collaboration is a limited edition set of four sun styles in four colors, all created in natural buffalo horn.
Selling Points: The designers took inspiration from Audrey Hepburn “whose understated elegance inspired the timeless shapes in the collection.” Each piece from the collection is a sleek and clean from flat front lines and unique soft faceting on the interior of each shapes. Among the frames, the Sabrina is a soft classic rectangle shape; Regina is a vintage inspired, low-temple round; Holly is a bold, heavy gauge cat-eye and Jo is a large square frame. The rounding technique, combined with a soft bend in the temples on all four style, make each piece comfortable while heightening the vintage feel. “Oscar de la Renta is such a beautiful and iconic brand—we were very excited to partner on this amazing collection for which we could use our trademark natural buffalo horn to create one-of-a-kind sun wear,” said Jeff Press, Morgenthal Frederics’ designer. Produced in a limited quantity of 300, each frame will retail for $2,495 and be available in Morgenthal Frederics and Oscar de la Renta boutiques nationwide in February. They will also come with a custom leather case.
www.morgenthalfrederics.com

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ALSO NEW

J.F. Rey Showcases New Looks From the Aero Collection

J.F. Rey has debuted new looks from its Aero collection. The chic aerial silhouettes from these new combined frames exudes an original and creative approach. The design of these styles play with a superposition of a metal top and an acetate face that “assemble with a technicity and aesthetics [that are] absolutely impeccable.” This results in an elegant, light look with a subtle color palette, coupled with sophisticated materials. The JF1438 presents itself as a modern style for men while the JF1440 can be viewed as an elegant, chic women’s look.
www.jfrey.fr/en

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Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact Jamie Wilson at jwilson@jobson.com or Stephanie Sengwe at ssengwe@jobson.com.


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