LAUNCHES

Avalon Unveils WiRED Rimless Series

Quick Take:
Avalon Eyewear has launched the WiRED RLS-series, a rimless eyewear line whose style and philosophy aims to achieve highly fashionable yet practical looks that fuse cutting edge appeal with everyday wearability.
Wearer: Men ages 20 and up.
Specifics: The initial assortment consists of four men’s styles, including shapes from soft to cutting-edge rectangles in sizes from a 51 to a 54 eye, each coming in three colors such as gunmetal, navy/silver, bronze/gold and black.
Selling Points: The new rimless styles are inspired by the simplicity of design that is characteristic of Japanese and German engineering. Chassis are made from lightweight beta titanium and durable stainless steel, while the collection features a screwless, rimless, compression mount system. Soft suspension “floating” nosepads and smooth hinges provide an ergonomic fit and superior comfort. Future additions will expand the category to a complete range of unique chassis designs and looks from the minimalist to the maximalist, including men’s, unisex and women’s fashion styles. POP includes a 6-frame tower as well as single-frame logo plaque display kit, and counter cards. A trade based advertising and marketing campaign will focus on the extraordinary quality and modern styling of the line.
Price Guide: $$$
www.avaloneyewear.com

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SECOND LOOKS

ClearVision Expands Izod Line with Izod LX

Quick Take:
ClearVision Optical has extended the Izod eyewear line with Izod LX, a sub-collection of fashionable vintage styling with a modern day attitude.
Specifics: Offering the same style and reliability consumers expect from the Izod brand, Izod LX offers high-fashion, trend-setting for active younger Izod consumers allowing the brand to resonate with a broader Izod audience.
Selling Points: The LX collection includes vintage inspired eye shapes, modern design elements and distinguishing signature temple tips. Classic yet contemporary, LX styles are crafted to perform as well as the man who wears them. A more fashion forward layer of Izod Eyewear, LX gives the Izod customer an eyewear option that’s both modern and wearable. To promote the Izod optical collection, ClearVision will be developing a series of promotional e-blasts, P.O.P. and in-store marketing materials. A comprehensive social campaign including a Facebook e-coupon is also planned.
Price Guide: $$
www.cvoptical.com

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Charmant Debuts New Men’s Styles in Tru Trussardi


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Quick Take:
Charmant has debuted new ophthalmic styles into their Tru Trussardi Eyewear collection for men.
Specifics: Two new optical styles for men for Spring 2012.
Selling Points: Sleek and tailored Tru Trussardi eyewear accentuates the face. The latest Tru Trussardi optical collection features modern frame silhouettes with a snug fit and high-tech design composition using top quality materials and presented in the latest colors. The new men’s frames feature masculine style, iconic aviator and oval-shapes in metal and metal acetate compositions feature unique design details such as metal logo branding or svelte full bridge. For the sleek, retro TR12728, a full bridge on this short aviator comes in Havana, tortoise or classic black; while the TR12730 has a distinctly more oval look in a vintage-inspired metal finish with a combination of matte on the double-layered brow line and temple is enhanced by a shiny lower rim and a leather inlay alongside the temple logo.
Price Guide: $$$-$$$$
www.charmant.com

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Legacie Introduces the Judith Leiber Persia Group

Quick Take:
Drawing inspiration from Middle Eastern architecture, the Judith Leiber Persia group from Legacie, the luxury division of B. Robinson, is lavish and bold.
Specifics: Three optical styles, one international fit, and one sunglass.
Selling Points: With ornate decoration and sculpted temples, the Persia group frames represent the best of the distinguished Persian design aesthetic. The JL 1630SG, a square sunglass; JL 1631, an oval optical style; JL 1632, a classic round optical style; and the JL 1641, an international fit optical style, are crafted from handmade custom acetate laminates and boast gold and silver leafing, large navette- shaped genuine Austrian crystals and skived down temple d├ęcor that has been integrated into the hinge for a seamless look reminiscent of world renowned Persian-style domes. This group also introduces new stone colors including chrysolite opal, sunflower and sand opal.
Price Guide: $$$$$
www.legacie.com

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ALSO NEW

Marchon Bows Michael Kors 2012 Sun Collection

The Michael Kors 2012 sun collection from Marchon encapsulates glamour and easy luxury with five new delicately sculpted silhouettes in fine materials. Classic round, cat-eye and teacup shapes are modernized and finished off with iconic hardware that defines the Michael Kors collection. Opaque, pearlized gradients to crystal hues, rich metal tones and beautiful horn colorations complement the classic design. www.marchon.com

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Luxottica Presents the Burberry BE 2091 Optical Style

The traditional Burberry check, universally recognized as the iconic symbol of the highly sought-after brand, is reinterpreted in classic yet modernistic design in the BE 2091 from Luxottica. The BE 2091 is sure to appeal to men of all ages with its deep rectangular eyeshapes and printed check temples. Available in sizes 52 and 54, the style comes in shiny black/black on grey horn with the Burberry logo engraved on the frame’s flex hinges. www.luxottica.com

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McGee Adds the Brianna Group to Vera Bradley

Combining modern style and classic patterns, the new Vera Bradley Brianna group from the McGee Group features a handmade acetate frame with a modified oval eyeshape. A signature VB metal logo on the temples and Vera Bradley patterned interior temples give this frame a fresh youthful feel, while the frame itself is available in the Plum Petals and Watercolor patterns. Accounts who purchase the entire collection receive a Vera Bradley Optical counter card. www.mcgeegroup.com

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