LAUNCHES
Eastern States Launches Randees Kandees Sunglasses
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Wearer: Women who love glamorous shapes with lots of color.
Specifics: Randees Kandees is a full scale sunglass collection that will be distributed under ESE’s Exces Eyewear umbrella.
Selling Points: Combining her unique talents as an artist with her original views of fashion, Randee has created a collection that features a wide array of vivid plastic colors on several eclectic, youthful designs. The Randees Kandees collection features statement making shapes and bold treatments that include metal enhancements, contoured cuts and rhinestones. Merchandising materials include a six-piece display highlighting a rendering of an original Randees Kandees painting which features an abstract silhouette of model RK1 form the collection.
Price Guide: $$
www.eseyewear.com
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SECOND LOOKS
Skechers Eyewear Bows Spring/Summer 2012 Collection
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Specifics: Ten new releases from the Skechers Eyewear Spring/Summer 2012 collection consisting of four men’s, four women’s and two boy’s ophthalmic styles.
Selling Points: Fashion-forward trends consisting of flower pattern accents, metal inlay detailing and unique multi-toned colorations are infused into the new women’s ophthalmic collection. The men’s optical collection features a sleek metal inlay with a carbon fiber effect and the Skechers logo engraved on the temples of styles SK 3048 and SK 3049. The selection of boy’s ophthalmic releases for spring 2012 is filled with sporty elements and fun details. New merchandising materials include a 15-piece countertop display and pedestal, three-piece highlighter, graphic holder, logo block and countercards featuring the new spring campaign imagery.
Price Guide: $$
www.vivagroup.com
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ClearVision Debuts New Izod and Izod LX Offerings
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Specifics: Three new Izod ophthalmic styles and one new LX style.
Selling Points: Izod provides classic designs for a contemporary active lifestyle with its modern, clean styling, fashionable eye shapes, rich acetate materials and subtle accents; while Izod LX features vintage-inspired designs with a modern twist. The Izod 407 is a polished modified rectangle frame with clean, contoured acetate temples, while the Izod 408 is a fashionable flat, metal semi-rimless frame in a modern rectangle eye shape. The Izod 409 is a clean modified rectangle eye shape with a bold sculpted metal temple design and the tooled Izod logo on both temples and integrated spring hinges. Lastly, the Izod LX 406 is a vintage-inspired eye shape with a flat metal top brow in a stainless steel combo frame and custom leaf spring hinges that are technically-appealing and durable.
Price Guide: $$
www.cvoptical.com
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LBI Releases New Styles into Geek Eyewear
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Specifics: Two new ophthalmic styles
Selling Points: The Geek 25 is a sculptural handmade zyl frame in a geometric design that features interplay between angle and curve. Available in black or tortoise and sized for unisex 50 x 15 x 145 mm, the style is set off with a pair of metal dots in the upper corners to add vintage flair. The Geek 2011 is a bold, handmade zyl with a thick and chunky feel and wide temples. The Geek 2011 is offered in black and tortoise and available in eye size 55 x 16x 145 mm.
Price Guide: $$$
www.lbieyewear.com
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ALSO NEW
Charmant Titanium Perfection Adds Pressure Mount Styles
Charmant Titanium Perfection has introduced three new pressure mount styles to the collection; two for women and one for men. The ladies CH11914 Illusions is a comfortable lightweight pressure mount style in a barrel lens shape design with an open feminine temple design. The CH11916 Elements, also for ladies, is a comfortable lightweight pressure mount style with soft rectangle lens shape and temples featuring double acetate coloring. Lastly, the CH11915 Art Deco for men is a comfortable lightweight pressure mount style with a masculine lens shape design and a clean temple design with linear accent.
www.charmant.com/usa
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Best Image Optical Expands Collections with Color
Best Image Optical Inc. continues to expand their eyewear collection with brighter colors. The 2012 Spring/Summer Collection dubbed ‘Eye Candy’ brings bright color tones to the mix from the red, yellow, green, and blue color family. Additionally, most colors are enhanced with painted designs with a contrasting color. Additionally, clear acetate is used on some styles combined with bright colors in order to enhance the design. Additionally, the Dolabany Collection has added two square shaped frames for men plus different retro styles for the men, women and unisex market.
www.bestimageoptical.com
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Aspex Eyewear Presents New EasyClip Models for Men
The Aspex Eyewear Group has added three new EasyClip models for men. The EC238 in a metal and acetate combo with plastic temples and spring hinges is available in size 51-17-135 and three color/lens combinations. Model EC239 is constructed in metal and Turboflex in 52-17-135 and three color/lens combinations. Lastly, the EC242 from EasyClip, in size 56-16-140, is available in acetate with spring hinges and three color/lens combinations.
www.aspexeyewear.com
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