LAUNCHES

Match Launches Danny Gokey Women’s Eyewear

 
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Quick Take: Match Eyewear has introduced a women’s collection into their Danny Gokey Eyewear ophthalmic collection.
Wearer: The new styles reflect an effortless cool that speaks directly to the classic individual style of the brand, targeted to women, aged 18 to 35.
Specifics: The launch collection features four women’s styles that echo the menswear inspiration of the Danny Gokey Men’s collection but refined with delicate proportions, unexpected colors and premium acetates for a distinctly feminine feel.
Selling Points: "We found that a significant percentage of sales could be attributed to women," said Ethan Goodman, president of Match. "Incorporating women’s styles into the collection is a vital step in the natural progression of the brand." Highlights include the DG 18, a modified cat eye with translucent color blocking on its temples and the DG 19 and 21, reminiscent of horn rim styles updated with soft geometric shaping, splashes of color and semi-transparent temples. The rounded DG 22 is complimented by metal accents and interior color contrasting with a tortoise front. All Danny Gokey Eyewear comes with a protective hard case and cleaning cloth, while the new styles will appear in marketing efforts and merchandising displays.
Price Guide: $$
www.matcheyewear.com

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SECOND LOOKS

The Latest XOXO Eyewear Grouping from McGee

 
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Quick Take: For a style that is feminine, alluring, confident and modern, look no further than the latest additions to the XOXO Eyewear collection from the McGee Group.
Specifics: With four new looks featuring exclusive patterns and trendy embellishments, XOXO Eyewear offers bold and edgy fashion for all styles. Standout, Frenzy, Phenom and Uptown combine sexy feminine eyeshapes with intense colors and prints for the latest in fashionable eyewear.
Selling Points: Standout is a full rim acetate frame with a modern rectangular eyeshape. Available in two colors, Peach Black contrasts a bold peach front with solid black temples and the Black features pearlized acetate temples. The temples highlight a silver and gold X design offset with rhinestones. Frenzy is a combination frame with a modified rectangular eyeshape that offers a punch of green and purple on the temples through custom ikat HD acetates. Phenom offers a more youthful look through colorful HD animal print temples and an ombre flat metal front which fades from black to color. Lastly, Uptown, offering a smaller fit, is a marbled acetate frame with an oval eyeshape, the acetate giving the frame an animal feel and the endpiece hinge design with an integrated stone offering a modern look.
Price Guide: $$
www.mcgeegroup.com

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ClearVision Adds Styles to Izod Collection

 
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Quick Take: ClearVision has unveiled the latest optical styles from Izod.
Specifics: This season, the sport-infused Izod collection remains casually functional, but the notoriously clean, classic shapes become more “fresh” through pops of vibrant color.
Selling Points: Standouts include the IZ 423, a sportier flat metal design with colorful rubber tips and the Izod X-519, the latest releases in Izod PerformX collection that offers memory metal bridges and temples for the extra durability and performance more active patients need. PerformX styles get their colorful edge through rubber temple sleeves, a temple grip that won’t slip. In addition, Team Izod is everywhere thanks to golf pros Webb Simpson, Scott Piercy and Spencer Levin, Team Izod brand ambassadors, who showcase the brand in everything from print magazines like GQ and Golf Digest; television advertising on NBC and the Golf Channel; to social media including Maxim.com and Golf Digest Stix.
Price Guide: $$
www.cvoptical.com

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Charmant’s Esprit Debuts New Optical Styles

 
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Quick Take: Charmant has debuted new Esprit optical styles. Each high-quality frame expresses the sunny vibe, upbeat sentiment and smart style of the brand, while adhering to the comfort, long wearability and great value standards that Esprit demands.
Specifics: Channeling several key new season trends, the latest Esprit eyewear frames are an eclectic collection of colorful, casual styles that will add a note of summer chic to every look.
Selling Points: Esprit creates high-quality, long-lasting style that is guided by youthful trends and infused with the brand’s laid-back, west coast heritage. Natural, relaxed and stylish, Esprit promises chic, contemporary looks and great value. Highlights of the new releases include the ET17400, a strong, rectangular style for women with elegantly tapered, patterned temples in inspired tonal combinations such as black-blue with white or black with red inner temple accents. The ET17404, also for women, is elegant and fun in a rounded oval shape with squared-off edges, complementary tonal hinges and clean temple lines.
Price Guide: $$$
www.charmant.com/us

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ALSO NEW

Viva Presents New Rampage Eyewear Optical Styles

Viva International Group has added two news styles to the Rampage Eyewear collection. Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color, coordinate with the contemporary fashion apparel of today’s Rampage woman. Models R 178 and R 179 feature matte finished temples combined with a shiny raised rope-like textured pattern. Handcrafted in acetate, model R 178 features a cat eye inspired front shape and is available in color combinations, including black over crystal with white swirl, brown over milky blue and iridescent plum over burgundy. Model R 179 shares the same temple d├ęcor combined with a modified rectangle metal front in satin-finished tones of black, brown and plum. www.vivagroup.com

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WestGroupe Releases New Fysh UK Models

WestGroupe has released two new models in their Fysh UK eyewear collection. Model F-3496, a full-rim ladies zyl, has a vintage-inspired eyeshape highlighted with a lace pattern silkscreened onto the endpiece and along the temple length in four colors including nude, black, frosted purple and frosted grey. Model F-3489 is a feminine, stainless steel model with a modified rectangular eyeshape. The high gloss, iridescent colors appear to have different hues, depending on the reflection of the light with a circular, laser cut pattern on the endpiece and temple completing the design. The F-3489 is available in four colors; black peacock, purple seafoam, burgundy periwinkle and brown berry. www.westgroupe.com, www.classique-eyewear.com (Western U.S.)

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Spy Introduces the Daft

Spy has released the Daft, their latest in rimless performance eyewear crossing a minimalist’s approach to design with advanced technology. A sleek, simple design with over-the-top styling, the Daft offers uncompromised performance for everything from cycling to running to driving. Packed with advanced technologies and rendered in ultra-lightweight materials, the oversized Daft is built from sturdy, lightweight Grilamid and features interchangeable 7-Base Victory lenses, 100 percent UV protection and Spy’s patented Scoop ventilation system to combat lens fogging. Hytrel rubber nose pads and flexible temple tips ensure proper fit and comfort is maintained even in the wettest conditions. The Daft also comes equipped with a bonus lens—a low-light interchangeable option. www.spyoptic.com

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