LAUNCHES
LBI Launches Maui and Sons Premium Eyewear
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Wearer: The eyewear collection is designed for men and women with an active lifestyle, ages 15 to 52.
Specifics: The launch line consists of five styles of ophthalmic eyewear and six sun styles. Each style in on-trend, offering the most popular designs in an attractive array of colors, while lightweight materials and spring hinge temples make the styles comfortable for all day wear. The sunglass collection features special polarized lenses with four precision layers of coating for superior outdoor ophthalmic clarity.
Selling Points: “We are saying ‘bonzai’ and riding the crest of the wave,” said Chett Lehrer, vice president of LBI. “Maui and Sons is on the leading edge of an expanding category that combines the appeal of the ocean with innovative designs.” For over 30 years, Maui and Sons has created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle. The brand’s commitment to this lifestyle is represented by their “cookie” logo featuring design elements that represent nature: air, water, fire and earth; and their Sharkman logo which embodies of the core image of Maui and Sons.
Price Guide: $$$
www.lbieyewear.com
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SECOND LOOKS
Marchon Debuts the New Nine West Collection
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Specifics: New for fall are three ophthalmic styles and one sun featuring ombre colorations, translucent frames and temples and trendy silhouettes.
Selling Points: The collection is designed for the style chameleon seeking fresh fashion that is equally diverse as it is chic. For optical, the NW5065 delivers a colorful twist on classic tortoise shell with a rectangular shape in acetate. The NW5067 features ombre colorations and a classic geek-chic silhouette; while the NW1046 offers retro-inspiration in its shape constructed of lightweight flat metal in a matte finish with translucent acetate temples. In sun, the NW540S is a glamorous oversized cat eye in translucent edged zyl with gradient lenses.
Price Guide: $$
www.marchon.com
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Modern Optical Intros New Modern Art Styles
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Specifics: Five new ophthalmic styles for women.
Selling Points: The Modern Art Collection makes elegance and sophistication accessible to all women, the company said. With feminine detailing and tasteful embellishments, the collection also incorporates many practical features such as spring hinges, deeper silhouettes and Summit Silicone nose pads. The vintage-inspired A359 has a rounded cat eye silhouette and subtle brow emphasis with slim metallic gold or silver temples featuring a wave-like design. The A360 highlights an oval nylon rimless front design and gemstones adorning the zyl temples. The A361 has a stainless steel, sleek design with an earthy marbleized pattern. The nylon-rimless A362 features delicate gemstone accents and lastly, the A363 is a rectangular frame with a color-blocked, stainless steel front and braided zyl temples.
Price Guide: $
www.modernoptical.com
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Plan 'B' Adds New Styles to IceCream Collection
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Specifics: Three acetate frames for women that are an eclectic mix of color, shape and style.
Selling Points: According to Plan “B,” the IceCream collection is characterized by exceptional attention to detail and high quality materials that make the frames perfect for the woman who likes a little extra style with her eyewear. This season deep pinks, multifaceted blues and classic torts with a crystal twist can be found among the three new frames. Unique acetate cut outs along the temples of the 8977 and 8978 create interesting depth and reveal playful hints of color beneath.
Price Guide: $$$
www.planbeyewear.com
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ALSO NEW
Oliver Peoples Presents New Polarized Glass Lens
New this season, Oliver Peoples has introduced “VFX+” Polarized glass lenses. Featuring all of the benefits of their existing VFX Polarized lenses, including AR coating, oleophobic coating, hydrophobic coating and the Oliver Peoples’ symbols breath logo, the “VFX+” lenses also offer rare earth glass and an infrared coating. Rare earth is a formulation of natural minerals that are added to the glass to improve color definition and enhancement, resulting in overall improved vision, while the infrared coating helps to keep eyes cooler and less stressed from the heat of the sun, the company said. Four new lenses, Graphite Polar, Jade Polar, Bourbon Polar and Marine Polar are being introduced in the VFX+ category.
www.oliverpeoples.com
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McGee Unveils New Styles in the XOXO Girl Line
Bright bold colors and abstract prints meet flirty frames in the new XOXO Girl Collection from the McGee Group. The new XOXO Girl Fave ophthalmic style offers a double laminate frame in an uplifted rectangle shape with solid multicolored acetate temples. Also new for the season is the XOXO Girl Celeb optical style featuring a bright frame with temple tips that offer a walk on the wild side thanks to its vivid prints orchid and indigo.
www.mcgeegroup.com
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Spy’s Happy Lens Offered in the Performance Series
Spy has introduced its innovative, patent-pending Happy Lens technology into a selection of its most popular Performance Series styles, including the Screw, Screw Over, Screw Under, Daft, Cutter, Libra, Alpha and Quanta. The Happy Lens is designed to allow in long-wave blue light, which studies suggest create an uplift in mood and alertness, while blocking harmful short-wave blue light and UV rays. The Spy Performance Series features Grilamid construction, the Scoop ventilation system to combat lens fogging, Hytrel temples tips that become tackier when wet and 100 percent UV protection. Additionally, the Performance Series also offers the Victory lens which repels moisture and oils.
www.spyoptic.com
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