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July 21, 2011
VMail Technology
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In This Edition

SYSTEMS / EQUIPMENT

Essilor’s Neptune System

EXAMS / DISPENSING

Marco’s Hand-held ARK

WEB TECH

VSP Launches EyeFiles
Foster Grant iPhone App
EyeDocApp

SYSTEMS / EQUIPMENT

Essilor Launches Eco-friendly Water Filtering System

Product:
Neptune Filtration System
Top Line: Essilor Instruments USA is launching the eco-friendly Neptune Water Filtering System for closed water circuit lens edging. Featuring a 13-gallon water tank, the Neptune system supplies a continuous flow of water to the edger without additional water consumption. Compared to an open system, the Neptune saves 11 gallons of water per edging job. Based on 20 jobs per day, a practice can conserve approximately 53,000 gallons per year.
Close Up: Compatible with all table-top edgers, the Neptune system fits under any standard height cabinet and has an intuitive touch-pad interface. It also features an optional anti-smell module that neutralizes unpleasant smells from the edging of high-index lenses. Neptune filters all edged materials—including polycarbonate and even glass. Its unique overnight filtration cycle lets practices start each day with fresh water, only needing to add new water to make up for any lost to evaporation.
Vital Stats: The Neptune system is easy to operate, only requiring a clean and simple filter replacement after approximately 1,500 lenses. Based on 20 jobs per day, this equates to changing the filter once every two months, compared to traditional closed circuit “pump and tank” systems, which require messy and unpleasant weekly water and tank liner changes.
info@essilorinstrumentsusa.com, 855-EZ-FINISH

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EXAMS / DISPENSING

Marco Offers Hand-held Autorefractor/Keratometer


More Images
Product:
Palm-ARK
Top Line: The Palm-ARK hand-held Autorefractor / Keratometer offers versatile portability for multiple applications, such as inter-office or satellite office transport, nursing home visits, mission work, and local health screenings. Hand-held design allows measurements to be taken on physically challenged or wheelchair patients, and in the operating room for refractive procedures. Hard-copy printouts are available via infrared communication from the ARK-30 to docking station.
Close Up: The Palm-ARK automatically measures following alignment and transitions from auto-refraction to auto-keratometry. “Quick-mode” allows rapid measurement of challenging patients. Infinity target relaxes fixation and reduces “box” accommodation. Target fogging prevents focused accommodation during the measurement process. The operator viewing screen facilitates alignment and helps maintain a comfortable measuring distance from patient. All measurement data is clearly displayed on viewing screen. Measurements are not taken if patient is not properly aligned. A numerical confidence index is reported back to operator.
Vital Stats: All data is transferable to EMR / EHR programs through an RS-232 interface.
www.marco.com; (800) 874-5274

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WEB TECH

VSP Vision Care Launches Online Video Promoting Eye Health Awareness

Product:
EyeFiles Webisode
Top Line: In the latest installment of its online video series, VSP Vision Care highlights the importance of wearing sunglasses at any age.
Close Up: Dr. Leanne Liddicoat, a VSP optometrist stars in VSP Vision Care's EyeFiles web series, which can viewed on the EyeFiles tab on the VSP Facebook page.
Vital Stats: Additional tips about sunwear are available from in a Q&A with VSP Vision Care optometrist Dr. Michelle Calder-Cardwell.
www.facebook.com/VSPVisionCare

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Foster Grant Launches Pocket Mirror App for Consumers


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Product:
FGX International releases of the Foster Grant Pocket Mirror iPhone app
Top Line: The first app from the company, Foster Grant hopes to broaden its social media efforts with its launch. “Entering the mobile platform will help extend our growing social media campaign, and reinforce the message of ‘Who’s behind those Foster Grants?'” said Sal Siano, Foster Grant marketing director. “We are very excited that our consumers can now experience the brand in different, interactive ways.”
Close Up: The Pocket Mirror app uses the front facing camera feature on the new iPhone4 from Apple and allows users to check out how they look “behind those Foster Grants.” Visual effects like black and white, sepia or framing can be applied to the pictures before they are stored, shared or uploaded to the Foster Grant Facebook page. Other features include rotating the image and linking directly to FosterGrant.com.
Vital Stats: This free application, available at the Apple iTunes store, will add another level of interactivity to Foster Grant’s Facebook page. The current Facebook page already features “Shades of You,” an interactive style guide that allows followers to experience the different looks by trying sunglasses on models.
Available on iTunes


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Andrew Karp, Group Editor, Lenses and Technology

Send us news about developments in dispensing technology, lens processing equipment, software, diagnostic and web technology. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail Technology’s Editor Andrew Karp at akarp@jobson.com.


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