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May 16, 2013
VMail Technology
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In This Edition

EXAMS / DISPENSING

Octopus and OCT Bundle

WEB TECH

TheRightContact.com's Mobile App
ReachLocal Partners With Eyefinity

TOOLS / SUPPLIES

Task Vision Prism Glasses

EXAMS / DISPENSING

Haag-Streit USA and Optovue Team Up to Introduce Octopus/Optovue Bundle


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Product: Octopus/OCT
Top Line: Haag-Streit USA and Optovue have joined forces to bundle Haag-Streit’s Octopus perimeter with Optovue’s Optical Coherence Tomography (OCT) technology. The combined Octopus/OCT offering will be distributed by Optovue in the U.S.
Close Up: Optovue will be responsible for sales, installation and training of Octopus in the U.S. and Haag-Streit will be responsible for ongoing clinical support and technical service.
“Haag-Streit is happy to partner with Optovue for its leadership in OCT technology and outstanding customer service. Our bundled technologies will create an advanced package that will provide a superior diagnostic tool to the eye care industry,” said Ernest Cavin, president and chief executive officer of Haag-Streit USA.
Jay Wei, founder and CEO of Optovue, remarked, “The OCT technology provided by the RTVue and iVue combined with the functional testing from the Octopus will be the best of both worlds, offering the optimum structure-function solution.”
Vital Stats: The roots of Octopus date back to the 1970s. The Octopus 900 represents the most complete 90-degree full-field projection perimeter available today for private practices, clinics, teaching institutions and scientific applications. It allows for testing in all levels of disease – from early detection, tracking progression or performing the most sensitive examinations at the end stage of disease.
RTVue was the first FDA-cleared Fourier domain (also known as spectral domain) OCT launched in the U.S., and also the first OCT cleared by the U.S. Food and Drug Administration for both corneal and retinal imaging. The iVue is the compact Fourier domain version of the RTVue OCT, offering the same scanning speed and resolution as the larger system, that includes scanning and reports for retina, retina nerve fiber and cornea assessment by the clinician.
www.haag-streit-usa.com; (800) 787-5426; www.optovue.com; (866) 344-8948

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WEB TECH

TheRightContact.com Launches Mobile App


Product:
TheRightContact.com Mobile App
Top Line: TheRightContact.com, a contact lens search engine for eyecare professionals, has launched a new mobile app for iPhone and iPad users. TheRightContact.com compiles the individual parameters of more than 2000 products from over 150 manufacturers. Over 2,000 eyecare professionals have already registered for the website, and now the mobile app is available for free within the Apple App Store.
Close Up: Like the website version, TheRightContact mobile app allows users to easily search and compare contact lenses as well as lens care products. With this new technology, practitioners can quickly find base curve, packaging and dozens of other relevant parameters all within their mobile device. Articles, videos, glossary, fitting tools, including calculators are all available on this platform. Using push notification technology users can also be notified immediately on product releases, parameter changes, and other types of news within the contact lens industry.
“For decades, contact lens professionals have used journals to obtain contact lens information. While this was an adequate tool in the past, this search method is quickly turning obsolete. Analysis shows that more and more people are turning to computers and mobile devices to find the information they need. I am proud to say that TheRightContact.com is assisting our profession in keeping up with these changes,” said Jason E. Compton OD, president, CEO and founder.
Vital Stats: The service is free for both professionals and students, but registration is required. Users can login with their current website login information or register directly from within the app.
www.therightcontact.com; (800) 683-6467

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ReachLocal to Provide Online Marketing to Eyefinity Clients


Product:
Online marketing services for ECPs
Top Line: More than 28,000 eyecare professionals can now attract more patients and gain an improved return on their online marketing investment through a recently announced strategic partnership between ReachLocal, a provider of online marketing services for small- and medium-sized businesses (SMBs), and Eyefinity, the VSP Global business unit that provides business services for eyecare practitioners. According to the agreement, ReachLocal will be the exclusive provider of online marketing services to Eyefinity clients.
Close Up: Patients are increasingly using the Internet to research and find eyecare professionals. According to a 2013 Pew Internet Project Health Online report, 59 percent of all U.S. adults have looked online for health information in the past year. Creating an optimized Web presence is essential for optometrists and other eye health providers to reach more patients.
“Through our long-standing and successful relationships with eyecare professionals, we recognize their desire for innovative solutions to grow their practice and enhance patient care,” said Kevin Kane, executive vice president of Eyefinity. “Our collaboration with ReachLocal provides our clients access to leading online marketing solutions and healthcare expertise to address both.”
“ReachLocal is excited to be Eyefinity’s exclusive online marketing provider,” said Golda H. Hartman, MD, director of ReachLocal Healthcare. “Eyefinity offers unparalleled expertise and business solutions to eyecare professionals across the country. Together, ReachLocal and Eyefinity will significantly enhance optometrists' ability to connect with patients in need of quality eyecare.”
Vital Stats: ReachLocal’s healthcare practice has experience tailoring online marketing strategies to the unique needs of eyecare practitioners. With ReachLocal, Eyefinity clients will be able to reach more patients on the top search engines, local directories and healthcare sites through search engine advertising and organic Web marketing to drive more ROI.
healthcare.reachlocal.com/lp/eyefinity

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TOOLS / SUPPLIES

Tech Optics Releases Task Vision Adjustable and Reversible Prism Glasses


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Product:
Prism Glasses
Top Line: Tech Optics’ new prism glasses, which are also known as “bed prism glasses,” are adjustable to the angle needed for viewing and reversible.
Close Up: The lenses on these glasses are actually prisms that change the normal line of site without distortion. The unique frame design allows the user to adjust the prisms up/down or reverse the prisms. Wearers can read or watch TV easily while lying down. Tech Optics recommends the glasses for bedridden patients, or. people who are confined to the same position for long periods or who suffer from progressive supra nuclear palsy, osteoporosis, arthritis, spine or neck injury, and stroke. The glasses work with MRI to alleviate the effects of claustrophobia. The reverse position allows the user to view straight ahead while walking, sitting and MRI patients can have comfortable viewing head or feet first.
Vital Stats: Tech Optics prism glasses can fit over prescription glasses or sunglasses or can be worn alone.
www.techopticsinternational.com; (800-678-4277)

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Andrew Karp, Group Editor, Lenses and Technology

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