EXAMS / DISPENSING
Optical Retail Veteran Designs All-in-one Lens Display and Mirror
Top Line: Papillon is an all-in-one lens options display and dispensing mirror.
Close Up: Neil Kabinoff, creator of Papillon, noticed the eyewear industry needed a single model to show customers the benefits of new lens technology. After 35 years of owning and operating eyeglass stores, he realized that the best way to build trust with customers is to educate them about their purchase. With Papillon, opticians can educate customers through an interactive experience by showing them the benefits and features of the three most lucrative lens options: anti-reflective, polarized, and photochromic. A rechargable power supply lets the optician place Papillon anywhere.
“Papillon increases the transparency of sales interactions by allowing opticians to plant the seed of purchasing lens options while customers choose frames,” said Kabinoff. “Papillon allows the customer to be aware of their total purchase throughout the sale. The customer is educated, empowered, and in control of their purchase.”
Vital Stats: Papillion is available through about 30 participating labs in the U.S. To order Papillon, visit
butterflybox.net, and hit the “participating lab” button.
www.butterflybox.net; (855) 568-3937 (EYES)
Frames Data Adds Scroll Feature
Product: Frames Data, a leading provider for optical business solutions, has launched a new scroll feature on its website, designed to allow visitors to discover what frame styles are being searched on Frames Data Online.
Top Line: This scrolling feature allows website visitors to see what brands, collections, and styles are popular with Frames Data subscribers, and what frame style attributes are trending now.
Close Up: Frames Data’s website displays what subscriber ECPs have recently searched for when logged-in to Frames Data Online. Non-subscribers can view the scroll by visiting Frames Data Online at
framesdata.com, with the opportunity to see what is trending in the eyewear market.
Frames Data subscribers can log-in and utilize the search navigation to look up detailed frame style information.
Vital Stats: The scroll features the 100 most recent searches, updated in real time as new searches are performed. Advanced searches are displayed, including style attributes, gender, and new styles as well as manufacturer, brand and collection searches. The scroll, on Frames Data Online, can be viewed on Macs or PCs, tablets or desktops.
email@example.com; (800) 821-6069 ext. 1
Vision Care Institute Debuts Clinical Grading Scales App
Product: Eyecare professionals in the U.S. now have easy access to one of the most comprehensive grading scales used in clinical practice, with the launch of The Vision Care Institute Clinical Grading Scales App, an educational tool designed to help practitioners assess the severity and evaluate the progression of complications associated with contact lens wear.
Top Line: Based on the clinical assessment guide derived from the grading scales developed by Prof. Nathan Efron, ECPs can use this innovative, easy-to-use resource during patient evaluations and follow-up. “Grading scales for contact lens complications are used extensively in optometric practice for a variety of purposes,” says Sheila Hickson-Curran, BSc(Hons), MCOptom, FAAO, DipCCLR, director, global strategic medical affairs, Vistakon Division of Johnson & Johnson Vision Care, Inc. “This new app can assist practitioners in accurate and consistent clinical record keeping and help patients maintain healthy contact lens wear.”
Close Up: The new app allows users to evaluate nine common eye conditions (bulbar redness, corneal staining, lid redness, lid roughness, limbal redness, meibomian gland dysfunction, pterygium, pinguecula, cortical cataract) with severity levels that lessen and increase with real-time animation based on touch. It evaluates the progression of complications by comparing severity levels in 0.1 increments side-by-side. It will demonstrate clinical assessment to patients and export a report for office records without collecting personal data. It will also allow users to view a comprehensive assessment guide including slit lamp illumination techniques, corneal inflammation vs. infection, signs of oxygen deficiency, staining and lid assessments and more.
Vital Stats: The Vision Care Institute Clinical Grading Scales is a free app, compatible with the iPhone, and can be downloaded via the Apple App Store. It is not intended as, and does not constitute medical or optometric advice, the company noted. It is only available in the U.S. App Store at this time. TVCI is a division of
Johnson & Johnson Vision Care, Inc.
TOOLS / SUPPLIES
New Arch Crown Offers Fall 2013 Op-Tag and Label plus Bar Code Technology Catalog
Top Line: Arch Crown’s Fall 2013 catalog features a full line of bar code technology products and over 100-style stock, pre-printed and custom printed Op-Tags and labels.
Close Up: New TT368 thermal transfer tags for OfficeMate software users are available in seven colors: yellow, lavender, pink, orange, green, blue and white. Arch Crown recommends TT368 tags for color-coding and inventory control. Paper tags have full adhesive tails and are compatible with most thermal transfer printers.
New BarTender software is easy-to-use for thermal transfer printers. Professional label design software offers benefits of thermal transfer printing to businesses that currently do not have bar code printing capability.
Arch Crown’s Thermal Transfer Packages featuring the Datamax-O’Neil E-Class Mark III-A Advanced Printer. Packages include everything you need to print tags using your own computer. The Mark III-A is economical to operate, requires minimum power, reduces material waste, easy-to-install, easy-to operate, and can lower material costs.
Vital Stats: For free samples and catalog, visit:
www.archcrown.com, or call (800) 526-8353.