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December 14, 2017
VMail Technology
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In This Edition

Eye²

OrCam Launches MyEye 2.0
Vuzix Blade Wins CES Innovation Awards

WEB TECH

Hoya Debuts New Global Website

Eye²

OrCam Launches Next Generation Artificial Vision Device


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Product: OrCam MyEye 2.0
Top Line: OrCam Technologies has launched the next generation OrCam MyEye 2.0 assistive technology device. The device empowers people who are blind, partially sighted, and have reading difficulties to achieve increased independence.
Close Up: OrCam MyEye 2.0 is the culmination of intense research and development by leading minds in the Computer Vision and Machine Learning fields. “With OrCam MyEye 2.0 we have developed an end-to-end solution that employs Computer Vision not only in the principal feature flow, but also in the user interface itself,” said Prof. Amnon Shashua, co-founder, chairman and CTO of OrCam. “Thousands of users around the world have incorporated OrCam’s technology and rely on it in their daily lives. The second generation OrCam MyEye 2.0 will enable many thousands more to adopt the revolutionary device.”
Vital Stats: Wireless, lightweight and compacted into the size of a finger, OrCam MyEye 2.0's breakthrough assistive technology instantly reads printed and digital text aloud: newspapers, books, restaurant menus, signs, product labels, computer and smartphone screens. Instant face recognition improves social situations. Identification of consumer products, colors and money notes provides a refreshing level of independence. Magnetically mounted on the wearer’s eyeglasses or sunglasses frame and weighing less than an ounce, OrCam MyEye 2.0 is the only wearable artificial vision tech that is activated by an intuitive pointing gesture or simply by following the wearer's gaze, allowing for hands-free use without the need of a smartphone or Wi-Fi.
www.orcam.com

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Vuzix Wins 4 CES 2018 Innovations Awards for the Blade Augmented Reality Smart Glasses


Product: Vuzix Blade
Top Line: Vuzix Corp. announced that the Vuzix Blade was awarded four International CES Innovation 2018 awards. These awards are in the areas of Fitness, Sports and Biotech; Wireless Handset Accessories; Portable Media Players and Accessories as well as Computer Accessories.
Close Up: Vuzix describes the Blade, which weighs less than 2.8 oz. as “the world's smallest and most sleek pair of AR smart glasses.” The Vuzix Blade represents the first pair of smart glasses that allows individuals to leave their phone in their pocket while presenting location-aware content connected through the user's phone, among numerous other things.
Vital Stats: Designed as a companion to a smartphone, the Vuzix Blade provides hands-free access to all the critical alerts coming off the phone. It provides a natural view of the real world while allowing augmented reality content to be naturally overlaid on the view without holding onto anything or having to deal with the gyrations required for AR to work on a phone. Users can experience overlaid and AR information such as mapping directions, restaurant menus, weather information, event happenings, stock information, video conferencing, sports updates, social network updates, health metrics and many other types of content.
It is expected to ship in early 2018, according to Vuzix.
www.vuzix.com

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WEB TECH

Hoya’s New Global Website Connects Patients With ECPs


Product: www.hoyavision.com
Top Line: People today typically go to the internet when they need information, and they search for it using plain problem/solution-based words and phrases. The new hoyavision.com is written in simple, jargon-free sentences so the average person visiting the site can understand the features and benefits of Hoya’s lens designs, materials and treatments. ECPs can get connected with their local representative and patients can get connected with an eyecare provider in their zip code.
“This is an exciting time for Hoya,” said Barney Dougher, president of Hoya Vision Care, North America, “We’re growing as an international company and brand, yet the new website offers functionality at the local level that helps us stay connected and relevant to our customers.”
Close Up: Hoya’s new site features blog content written by experts. Eyecare providers are offered product technology, practice development and other content that is geared toward helping them build their business and differentiate their brand. Independent practices are encouraged to use the advice to develop alternative strategies to BOGOs, two-pair-for-$99, and other downward spiral pricing tactics.
Vital Stats: The new hoyavision.com has been translated into more than 40 languages. Each country or region has the ability to customize their content and blog posts for the needs of their market all while staying within the global brand standards and contributing to the maximization of Hoya’s global presence online.
www.hoyavision.com

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Andrew Karp, Group Editor, Lenses and Technology

Send us news about developments in dispensing technology, lens processing equipment, software, diagnostic and web technology. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail Technology’s Editor Andrew Karp at akarp@jobson.com.


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