Briot USA Releases Software for Producing Chemistrie Sunlenses

Chemistrie Software for Briot Alta Pro Edger
Top Line: Briot USA has released software that will enable users of the Briot Alta Pro edger to produce the Chemistrie magnetic sunlens system by Eyenavision.
Close Up: The Chemistrie sunlens system is a patented technology that utilizes miniature magnets embedded in the lenses to attach the sunlenses to the prescription lenses. By using the Alta Pro, Briot customers will be able to produce custom made sunlenses whose shape and base curve matches the prescription lens. The new Alta Pro software adds a menu item for Chemestrie making it easy for the operator to align the placement of the magnets at the touch of a button.
“We have been working closely with Eyenavision to be able to provide Briot customers with this feature,” said Matt Menzies, product manager for Briot USA. “The software will not only add functionality to the Alta Pro, but provide our customers with an additional opportunity to increase profits and improve patient satisfaction.”
Vital Stats: The software with the Chemistrie menu items will be standard on all new Alta Pro edgers. Current Alta Pro customers will be upgraded via BriotLink, Briot’s proprietary remote access service, or an onsite maintenance visit.,

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Ophthonix Intros Customizable, High-Resolution Computer Lens

Izon Efocus
Top Line: Ophthonix has taken its iZon eFocus computer lens to the next level of personalization and customization.
Close Up: Unlike ordinary computer progressive lenses, iZon eFocus starts with requiring a specific intermediate prescription from the eye care professional. Then, iZon eFocus customizes the intermediate prescription to the precise distance a patient sits from their computer screen based on an exact measurement provided by the patient. Patients who wear eyeglasses designed specifically for their individual computer needs will experience clear, crisp and comfortable vision throughout the day.
Vital Stats: The iZon eFocus computer lens is a specially designed progressive lens that utilizes three unique zones: large intermediate zone for optimal computer use, a fully usable reading zone and small distance zone. Available in thin, lightweight 1.6 index and impact-resistant polycarbonate materials, they are perfectly designed to address the typical needs of the day to day home or office lifestyle.

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Transitions Optical Hosts Multicultural Blog

Transitions Optical’s Multicultural Blog
Top Line: ECPs looking to understand and meet the needs of their culturally diverse patients can now access peer-to-peer advice through a new multicultural blog, hosted by Transitions Optical.
Close Up: Found within the Multicultural Programs page at, where ECPs need to register, free of charge, the new resource will provide best practices and cultural-based tips from Transitions Optical’s Diversity Advisory Board members, who have a deep understanding of the eye health and communication needs of growing ethnic minority groups in the U.S. The blog will be updated monthly on a range of topics, from business-building and ethnic marketing techniques to strategies for overcoming potential language and cultural barriers. It’s structured to allow ECPs to join or start a conversation with the blog authors. Registration also provides access to a variety of complimentary marketing tools and education.
Vital Stats: The Diversity Advisory Board was formed in March 2010 to help guide Transitions Optical’s multicultural initiatives. The Diversity Advisory Board is comprised of eye health and cultural experts with a vast knowledge of the largest and fastest-growing demographic groups in the United States, including Hispanics, African Americans and Asian Americans.

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Smile Reminder Offers ‘Active Presence’ Feature

Active Presence
Top Line: Smile Reminder is introducing Active Presence, a tool that enables vision care professionals to continually monitor their evolving online reputation and improve patient acquisition.
Close Up: Active Presence allows practices to control and streamline their "webutation" through a three-part system:
  • First, Active Monitor routinely combs the web looking for all reviews mentioning a specific practice. These reviews are then reported along with other important facts such as overall review score and a comparison review rating. Most importantly this report allows a practice to routinely track their evolving online reputation.
  • Second, Active Review enables practices to manage their "webutation" with automatic pushing of patient reviews to online directories such as Google, Yahoo! or Bing. Active Review also aides practices in directing patient reviews anywhere their online reputation needs help.
  • Third, Active Push assists practices with managing their listings online. With hundreds of directories available all across the web it becomes nearly impossible for a practice to manually submit and manage their practice information one listing at a time. Active push submits to these directories, which are then watched by Active Monitor.

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Tech-Optics International Intros LED Readers

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Task-Vision LED Reading Glasses
Top Line: Reading glasses equipped with battery powered LED lights allow reading or working in the dark, reading in bed without disturbing your spouse, reading the menu in dark restaurants and reading in a plane, bus, train or car. Provides hands-free direct light for working in the dark.
Close Up: Provides 50 hours of continuous use. Two bright LED lights. Lithium batteries included. Lightweight, comfortable and stylish frame.
Aspheric lenses. Tech Optics International only sells to eye care professionals, low vision centers, optical wholesalers and state and government agencies.
Vital Stats: Available in powers +1.50, +2.00, +2.50, +3.00, +3.50, +4.00 +5.00 +6.00.

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