Briot Debuts eXpression, an All-in-One Edging System

Top Line: Briot USA's new eXpression edging system includes several upgraded features and technology at an affordable price.
Close Up: eXpression is equipped with a new stepper motor drive for improved accuracy. Small, 90mm edging wheels provide a better quality bevel. A new lens measurement technology delivers increased precision. An improved clamping unit provides stable clamping pressure.
Vital Stats: eXpression also features a newly developed mainboard for a faster, more reliable process. A small, tilted grooving wheel allows precise grooving on regular and curved lenses. Individual chamfering is available in front and rear. A new comprehensive touch screen interface includes four areas: tracing, shape administration, centering and blocking and edging.; (800) 292-7468

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Essilor and Gameloft Raise Eye Health Awareness With New Version of 'Let's Golf' App

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Product: Let's Golf! 3 - Essilor Cup
Top Line: Essilor and Gameloft, a leading global publisher of digital and social games, have formed a partnership to offer a new free version of the Let’s Golf! 3 app for iPhone, iPad and iPod touch. This innovative communication campaign aims at raising players' awareness on the importance of good vision and on the need to check, correct and protect their eyes.
Close Up: Let's Golf! 3 - Essilor Cup unlocks the most difficult golf course of the game, "Tuscany", which has been renamed Essilor Cup. Players simply need to answer a fun quiz about vision and the means to preserve it. Two mini-games are also available, for a limited time, where the players have to choose the right glasses depending on lighting conditions to optimize performance on the course. It’s a way to educate players about the importance of good vision and how adapted glasses can provide correction, eye protection and visual comfort, according to Essilor.

"This partnership on a game that brings together millions of players allows us to raise the awareness of the target audience, notably players of mobile games who make additional demands on their vision, on the importance of correcting and protecting their eyesight," said Eric Thoreux, director of strategic marketing at Essilor. "We consider it our responsibility to inform the largest amount of players on matters regarding healthy vision."
Vital Stats: The new version of Let's Golf! 3 is downloadable for free on the App Store.

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DAC Vision Unveils New Video and Redesigned Website

Product: DAC Vision Video and Website
Top Line: DAC Vision’s latest company video depicts how their customer centric values define and shape the entire organization at all levels. The video provides a closer look at DAC Vision’s team, product lines and value-added services for customers.
Close Up: The video is available at the homepage of the website. The multilingual site features a fresher look with updated information, easier navigation, social media links and quick access to online stores and contact information.; (800) 800-1550

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Santinelli Intros New Line of Tools and Supplies

Santinelli's Tools and Supplies
Top Line: Santinelli has expanded its selection of supplies, frame parts, tools and accessories, offering convenient, one-stop-shopping for both dispensary and finishing lab needs. The Santinelli International Optical Supplies product line now includes hundreds of items showcased in a full-color catalog available at trade shows and in an e-mag version on the company's website,
Close Up: The collection includes everyday staples, such as nose pads, temple tips and screws, but also features unique workshop aides which are sure to become relied upon solutions for dispensing.
Vital Stats: One of the featured lines is the exclusive "Visionary" Plier Collection developed by Breitfeld & Schliekert, a German company known internationally for highly functional, well designed products.;; (800) 644-3343

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