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Product: Mars HD
Top Line: Zoomax Technology Co., a low vision products developer and manufacturer located in Hangzhou, China, is introducing the Mars HD, a versatile video magnifier designed for both students and professionals. Mars HD offers three viewing modes, making it easy to view objects that are close-up, to see materials on your desk and even watch presentations or read signs across the room. The unit comes fully loaded. There is no need to choose between SD and HD models.The unit is PC- and Mac-compatible.
Close Up: The Mars HD weighs less than two pounds, folds down easily and comes with an attractive and functional carrying case. An on-board LI battery provides up to four hours of continuous use without ever having to worry about connecting to a power source. The Mars HD’s functions are controlled by a simple and intuitive user interface. Settings can be saved for later convenience.
Vital Stats:

• 2x-80x magnification (based on 14” screen)
• High-Definition (HD) auto focus camera
• 17 high-contrast color modes
• Lightweight, foldable, and portable design
• Three viewing modes: close, distance and self-viewing
• Fully loaded: All Mars are HD and PC/Mac compatible
• Portability; battery-operated; carrying case included
• Image-capture and split-screen functions with PC/Mac
• Superior image quality at all magnification levels
• Custom preferences can be saved for convenience

www.zoomax.co; +86-571-87006308; Fax: +86-571-87006292

Product: www.immagine98.it
Top Line: The new site’s graphic layout and contents have been redesigned, creating a more versatile, modern experience and easier searching.
Close Up: The website has been tailored to the customer's needs, by focusing not just on the quality of the products but also on the strong customer service offered by the company. The tools have changed but not the company's mission which is to take the customer on a discovery trip of its design, pursuit for excellence, innovation, creativity, boldness, testing, and passion for aesthetics.
Vital Stats: A visually impactful home page with details, close ups and sketches introduces the visitor to the Immagine98 world. From here, visitors can then click to access the company's two in-house labels - X-Ide and Rye&Lye. The R&D section is particularly prominent with interesting info on the new collections to be showcased at the upcoming exhibitions in early 2015.
www.immagine98.it; +39 0435 501137

Product: My Vision Express Patient Communication Module
Top Line: My Vision Express is introducing a “patient communications module” that allows eyecare practitioners to seamlessly manage appointments, focus on marketing efforts, and engage patients. This dynamic feature is both multimodal and interactive and allows you to reach all of your patients via telephone, two-way short message service (SMS)/text messaging, email, and local search/online reviews.
Patient Communications was designed specifically to:

• Streamline office workflow
• Increase revenue
• Reduce no-shows
• Improve patient relationships and acquire new patients

Close Up:

• Advanced Reminder for Appointments
• Appointment Confirmation
• Same Day Reminders
• Missed Appointment Note
• Recalls
• Eyewear Ready For Pickup
• Eyewear Follow Up
• Contact Lens Reorder
• Thank You Note
• Birthday Greetings
• Two-Way SMS/Texting
• Reviews
• Email

Vital Stats: Click here to see a video about the Patient Communication Module from My Vision Express.
www.myvisionexpress.com; (877) 882-7455


For more on Patient Communications, visit VM’s Intelligent Office