By Deirdre Carroll: Senior Editor

 
HAUPPAUGE, N.Y.—ClearVision Optical has introduced a new private label brand of frames for infants and toddlers, 3 months to 3 years, named Dilli Dalli Eyewear. A natural extension of their kids’ collection, Dilli Dalli represents ClearVision’s dedication to all kids as it delivers both fashion and function, the company said.

Targeted toward young parents seeking a brand that represents comfort, safety and security, yet still looks fresh and hip, Dilli Dalli eyewear was designed to offer the best product possible at a price point that parents can afford.

The collection is comprised of six models, three metals, two metal combinations and one acetate, four of which are unisex, while one each is dedicated to boys and girls. The frame features include IntelliFlex multi-directional spring hinges, European adjustable cable tips, Italian-made anti-corrosive nose pads and European safety rim-lock screws.

Stylistically, the collection is characterized by fashionable colors, whimsical temple motifs like cars, frogs, lady bugs, butterflies and camouflage, interchangeable temples on certain models, optional skull temples available in multiple sizes, slightly bowed temples to fit the curve of smaller heads and flattering eye shapes suitable for multi-focal lenses.

Dispenser Price Guide: $$ ■

dcarroll@jobson.com