Beyond the Trunk Show: Getting Personal With Event Marketing

By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.

Is Your Practice Site Mobile Ready?

By Daniel Rostenne, EyeCarePro
Monday, April 20, 2015 10:30 AM NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.

Hashtags - Is it Time to Give Them Some Attention?

By Daniel Rostenne, EyeCarePro
Thursday, August 29, 2013 3:00 PM NEW YORK—The hashtag symbol (#), also known as the pound or the number sign, has achieved new meaning since the social media revolution. In its more recent incarnation it can be found gracing Twitter and Instagram feeds, creating an appearance of a secret code to the uninitiated and a sense of order to social media enthusiasts.

Mobile Directing Significant Traffic To ECP Sites

By Daniel Rostenne
Wednesday, August 14, 2013 3:00 PM NEW YORK—Traffic to your practice's website is changing. Have you noticed?

The Scales Have Tipped:
It's Time for a Mobile Website for Your Practice

By Daniel Rostenne
Thursday, May 9, 2013 3:00 PM NEW YORK—With the rapid growth of mobile technology, the number of potential patients searching for your optometry practice's website via their mobile device is constantly increasing.