ODs Can Employ Social Media Content and SEO to Leverage Specialty Expertise

By By Zvi Pardes, EyeCarePro.net, Contributing Editor
Monday, November 11, 2019 12:28 AM EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because we were working with clients who more and more weren’t being served by our general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. There was nothing out there to make this happen for them, and it took a specialized content approach to make it happen.

Beyond the Trunk Show: Getting Personal With Event Marketing

By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.

How Google’s New SERP Update Will Affect Your Practice

By Nancy Rausman, Managing Editor, EyeCarePro
Wednesday, April 26, 2017 12:15 PM NEW YORK—Google has begun to roll out an update that has SEOs up in arms. Although there is still no verdict as to whether this is a permanent change or just another test, practices may already begin to see changes in their “ranking” and traffic.

Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales

By Nancy Rausman, EyeCarePro
CLICK Contributor

Wednesday, August 17, 2016 12:14 AM

NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.

Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

Is Your Practice Site Mobile Ready?

By Daniel Rostenne, EyeCarePro
Monday, April 20, 2015 10:30 AM NEW YORK—April 21. That’s the date Google’s mobile-friendliness update will roll out. What does this mean for your practice? It means that Google will start using mobile-friendly compliance as a ranking factor in smartphone search and that for any OD out there that doesn’t have a mobile friendly website, it is time to act or risk the consequences.

What Are Reasonable Expectations For Your Practice Facebook Page?

By Nancy Rausman, EyeCarePro
Thursday, December 26, 2013 4:00 PM NEW YORK—Average Facebook business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.

Which Social Media Site is Driving The Most Traffic to Practice Websites?

By Nancy Rausman, EyeCarePro
Wednesday, December 11, 2013 3:30 PM NEW YORK—After measuring 1,000 optometry websites, managed by EyeCarePro, in the months of October and November this year, we learned which were the social media sites driving the most traffic to optometric practice websites.

What Do You Need To Know About Google Carousel?

By Nancy Rausman, EyeCarePro
Wednesday, November 27, 2013 5:00 PM NEW YORK—A few months back, you probably noticed that some local searches on Google began to turn up a dynamic horizontal bar (or carousel) of images rather than the traditional vertical list of search results.

Breaking SEO News:
At Google, a Hummingbird Changes SEO

By Nancy Rausman, EyeCarePro
Wednesday, October 9, 2013 3:30 PM NEW YORK—Website owners and web marketers are facing major upheavals in the coming months thanks to Google's newest algorithm update, dubbed "Hummingbird," which eliminates organic keyword referral data from Google Analytics.

Is It Time to Try Facebook Advertising for Your Practice?

By Nancy Rausman, EyeCarePro
Monday, September 16, 2013 3:30 PM NEW YORK— Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.

Hashtags - Is it Time to Give Them Some Attention?

By Daniel Rostenne, EyeCarePro
Thursday, August 29, 2013 3:00 PM NEW YORK—The hashtag symbol (#), also known as the pound or the number sign, has achieved new meaning since the social media revolution. In its more recent incarnation it can be found gracing Twitter and Instagram feeds, creating an appearance of a secret code to the uninitiated and a sense of order to social media enthusiasts.

Assessing the Value of Promoted Facebook Posts

By EyeCarePro.net
Wednesday, October 24, 2012 2:21 AM

By EyeCarePro.net

NEW YORK— EyeCarePro.net, which works with ECPs on the development of their digital and social media presence, has examined the recent development of promoted or sponsored Facebook posts:

With all the effort we put into our Facebook page posts, it is natural to wonder how many of our fans actually see them. Wouldn't it be nice if we could have some guarantee that most of our fans would see what we are trying to share with them?

Well now we can have that assurance, at a price of course. In May, Facebook released Promoted Posts. For as little as $5.00, businesses can promote a post, which guarantees that the post will reach a much larger percentage of the page's fans and their friends as well.