How Google’s New SERP Update Will Affect Your Practice

By Nancy Rausman, Managing Editor, EyeCarePro
Wednesday, April 26, 2017 12:15 PM NEW YORK—Google has begun to roll out an update that has SEOs up in arms. Although there is still no verdict as to whether this is a permanent change or just another test, practices may already begin to see changes in their “ranking” and traffic.

Building on a Niche

By Seth J. Bookey Managing Editor
Monday, June 20, 2005 10:18 AM NEW YORK--For some eyecare professionals, growing a practice has meant developing a prescription safety eyewear segment. While some ECPs don't want to be bothered with the extra work of contacting companies and setting up safety programs, those who do have persevered and have discovered several added benefits.

Magnifying Low-Vision Issues

By Seth J. Bookey Managing Editor
Monday, March 28, 2005 10:19 AM Eyecare practitioners just starting to get into servicing low-vision patients, as well as those who've been involved with this visioncare segment for a while, found the VCA session "Magnify Your Future," a low-vision seminar, beneficial. Leading the all-day session and panel discussion was Michael Politzer, OD. Speakers and panelists included Stanley Woo, OD; Thomas Porter, OD; Bethany Fishbein, OD; Randy Kinkade, OD; and Christopher Colburn, OD.

Essilor Expands Varilux Ellipse With Thin & Lite 1.67 Offering

By Seth J. Bookey Managing Editor
Monday, January 17, 2005 12:28 PM DALLAS--Essilor of America added a high-index option to its Varilux Ellipse lens line with the introduction of the Varilux Ellipse Thin Lite 1.67, offering an even thinner option to ECPs fitting patients who want small, rimless eyewear, or patients who need small frames with a high-index lens. The hardcoat version is now available to all independent Varilux laboratories.