How Google’s New SERP Update Will Affect Your Practice

By Nancy Rausman, Managing Editor, EyeCarePro
Wednesday, April 26, 2017 12:15 PM NEW YORK—Google has begun to roll out an update that has SEOs up in arms. Although there is still no verdict as to whether this is a permanent change or just another test, practices may already begin to see changes in their “ranking” and traffic.

Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales

By Nancy Rausman, EyeCarePro
CLICK Contributor

Wednesday, August 17, 2016 12:14 AM

NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.

4 Website Tune Ups to Increase Patients Visits

By Nancy Rausman, CLICK Contributor
Thursday, May 12, 2016 2:40 PM

Your practice website is a powerful tool with the potential to engage existing patients and bring new ones into your door, as well. The key is to make your site clear, comprehensive and user-friendly, specifically by fine-tuning four areas.You or your office manager can make improvements, or contract outside services with experience in making measurable increases in appointments.

Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

What Are Reasonable Expectations For Your Practice Facebook Page?

By Nancy Rausman, EyeCarePro
Thursday, December 26, 2013 4:00 PM NEW YORK—Average Facebook business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.

Which Social Media Site is Driving The Most Traffic to Practice Websites?

By Nancy Rausman, EyeCarePro
Wednesday, December 11, 2013 3:30 PM NEW YORK—After measuring 1,000 optometry websites, managed by EyeCarePro, in the months of October and November this year, we learned which were the social media sites driving the most traffic to optometric practice websites.

What Do You Need To Know About Google Carousel?

By Nancy Rausman, EyeCarePro
Wednesday, November 27, 2013 5:00 PM NEW YORK—A few months back, you probably noticed that some local searches on Google began to turn up a dynamic horizontal bar (or carousel) of images rather than the traditional vertical list of search results.

Breaking SEO News:
At Google, a Hummingbird Changes SEO

By Nancy Rausman, EyeCarePro
Wednesday, October 9, 2013 3:30 PM NEW YORK—Website owners and web marketers are facing major upheavals in the coming months thanks to Google's newest algorithm update, dubbed "Hummingbird," which eliminates organic keyword referral data from Google Analytics.

Is It Time to Try Facebook Advertising for Your Practice?

By Nancy Rausman, EyeCarePro
Monday, September 16, 2013 3:30 PM NEW YORK— Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.