[Partner Post] Virginia Eye Institute Adopts Cloud-Based Software to Grow and Manage Contact Lens Business

RICHMOND, VA.—Virginia Eye Institute (VEI), a seven-location, large ophthalmology-optometry practice, set out to improve their contact lens services to patients as a strategic growth initiative in early 2015. The practice identified contact lens ordering and delivery services to patients as areas that could be made more effective and give VEI a competitive advantage. At this time, VEI used the online contact lens ordering tools offered by its distributors, but the practice’s owners found these tools to be limited.