Gary VanMatre (l) and Gail Schwartz.

GAITHERSBURG, Md.—LKC Technologies, a leader in the electroretinography device market, announces the hiring of two seasoned industry professionals to lead their strategic efforts to expand its foothold in the U.S. optometric market. With more than 2,000 devices in use throughout the world, LKC is poised to bring their handheld RETeval device to optometric practices to aid in the diagnosis and management sight-stealing diseases. Gary VanMatre was appointed vice president, U.S. sales, and will lead a geographically dispersed U.S. team of senior sales representatives, all with extensive optometric experience.

He comes to LKC with a diverse and successful background opening and operating small businesses before joining the medical industry with the global medical company, Alcon. VanMatre then joined MacuLogix as a sales representative for Texas, spearheaded their national accounts program, became its first director of sales and was ultimately promoted to vice president, U.S. sales, overseeing the entire sales force. During his tenure, MacuLogix annual revenues grew 900 percent.
 
On the marketing side, Gail Schwartz was hired as vice president, marketing. She will be responsible for branding, strategic marketing planning and implementation for the company as a whole but will focus her efforts on the U.S. optometric market and international marketing support. Schwartz comes to LKC with 28 years of health care marketing experience.
 
 
 
Her work spans academic medical centers, leading health system marketing efforts, working as a consultant with independent medical practices, and most recently she was the director of marketing at MacuLogix. During her tenure there, she was a key player in launching the AdaptDx Pro headset.