NEW YORK—Altair Eyewear, a division of Marchon Eyewear and a subsidiary of VSP Vision, and Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, today announced the long-term, multi-year renewal of their eyewear licensing agreement. This agreement is for the exclusive design, development, production and distribution of ophthalmic and sunglass collections under the Draper James brand, confirming the strong relationship between the two companies. Altair and Draper James began their licensing agreement in 2018.

Thomas Burkhardt, senior vice president of global brands, marketing and design of Marchon Eyewear, Inc., said, “We are incredibly proud and excited to continue our successful partnership with Draper James. Draper James is a brand that stands out in the Altair portfolio, offering customers stylish, feminine frames by a brand they recognize and love.”

Erin Moennich, Draper James CEO, said, “Draper James is thrilled to continue our partnership with Altair, and to keep offering our customers best in quality and design eyewear. We love dressing our customers from head to toe and we’re looking forward to continuing to creating fun and refreshed eyewear designs with Altair that align with all our future collections to come.”

Draper James eyewear is sold in select optical retailers and online at and