LYON, France—Bollé Brands is introducing an expanded Rx program that allows consumers to benefit from all of its proprietary lens technologies, adapted to their eyesight. Beginning on September 26, from a single platform available worldwide, Bolle’s Rx partners will have a new tool that gives them access to all the group's brands, and will be able to offer their customers the benefits of all the proprietary and exclusive technologies of the Bollé Brands group, according to an announcement from the company.

This will enable opticians to offer Bollé’s photochromic Phantom lens, Bollé’s Volt+ lens, which was developed with the help of artificial intelligence, Spy+’s Happy Boost, as well as the company’s signature Serengeti mineral lens (photochromic, polarizing and Spectral Control technologies). The exclusive program also offers what Bollé said is the widest prescription grid in the industry (- 8 / + 6).
Bollé said its objective is to offer a complete service to its Rx partners, noting that the new Rx tool has been designed “by and for opticians.” Order entry and improved tracking are possible thanks to a modern interface which is part of the group's digitalization strategy.
"The process of manufacturing a pair of glasses adapted to the eyesight is complex and requires the intervention of highly qualified personnel, in an increasingly restricted time frame to satisfy the requirements of consumers,” said Damien Hars, vice president digital at Bollé Brands. “We offer our optician partners a turnkey tool that allows them to respond quickly to customer requests, via an intuitive data entry interface, and to follow all the steps of the product manufacturing process. The web platform will be enriched in the coming months with new features to meet market trends."
The quality of this vision program has been validated by Bollé athletes such as cyclist Charles Caudrelier, skipper of the Ultim Gitana who will also participate in the next Route du Rhum, and Cyril Gauthier, cyclist with the B&B Hotels - KTM team, the company said.