Chris Freitag.

CARLSBAD, Calif.—Bollé Safety has named Chris Freitag to the new position of business development manager for the South-Central region. This is part of an effort to expand Bollé Safety’s foothold in the southern region of the U.S. market, the company said. Bollé Safety is seeing a surge in demand for its Bollé Safety Standard Issue division (BSSI) which launched in the U.S. in 2021 and services the tactical and military markets. It has become the fastest growing segment of the Bollé Safety collection, the company said.

Freitag brings 20 years of related industry experience in the safety and industrial distribution sector to Bollé Safety. Most recently, he served as the national sales manager for LineDrive, a national manufactures representation agency specializing in national industrial distribution.

Kris Eichelberger, senior director of sales for Bollé Safety, said, “He has demonstrated year-over-year sales growth in his past positions and we look forward to his continued success with our organization.”