Costa has long been committed to sustainability—in fact, water-based sustainability efforts are so important to the company that it calls protecting the ocean “one of Costa’s main brand values.”

Last year at Vision Expo East, Costa launched a new initiative: its Kick Plastic Lens Recycling Program, which encourages ECPs to collect, recycle and repurpose plastic lenses, both clear and sun. At Vision Expo West, Costa then expanded the program to allow optical labs to send both their plastic waste and dry plastic finishing to select Piedmont Plastics locations for recycling and repurposing. Prior to this, only two labs accepted optical discarded plastic in the continental U.S.





In 2019, Costa told Vision Monday that the Kick Plastic Lens Recycling Program “facilitated the recycling and repurposing of over 2,200 pounds of discarded plastic lenses, with the number growing every day. This is in addition to over 22 tons (approximately 44,000 pounds) of plastic lenses processed from Costa’s Daytona Beach labs.”