NEW YORK—Eco Eyewear announced that, through its mission of planting trees for every frame sold, it has become one of the first carbon negative eyewear brands in the world. Being carbon negative means that Eco’s efforts in reducing carbon emissions by planting trees has surpassed carbon neutrality; thus, the trees Eco has planted in partnership with Trees for the Future clean out more CO2 than Eco Eyewear production makes. Eco has planted 3.3 million trees so far, offsetting a total of 154 million kilograms of CO2.

Alessandro Lanaro, Modo Group CEO, said, “I am extremely excited to add this very fundamental element of carbon negativity to our already sustainable Eco brand. We are the only eyewear brand in the world to offer virtually every sustainable eyewear and packaging materials and now we are also carbon negative.

"We have become the brand that gives back more than what it takes. What an incredible feeling for our customers and final consumers, knowing that by purchasing our products they’ll contribute positively to the environment. It is a very proud milestone for all of us at Eco,” Lanaro said.

 
 
Trees for the Future CEO Tim McLellan said, “At Trees for the Future, we have been partnering with Eco for the past 15 years. Together we have achieved an incredible impact by planting 3,316,270 trees in Cameroon and in Forest Gardens in Senegal. Such tree planting has resulted in 154,629 metric tonnes of CO 2 sequestered, verified by a study conducted by the Department of Forestry of the University of Michigan.

"Eco has contributed to 1,069 Forest Gardens for a total of 1,069 acres restored, thus alleviating poverty for 8,553 farmers and their families. And, just to think, our work with Eco is just getting started,” McLellan said.