MILAN and PADUA, Italy—Lifestyle luxury brand Etro and Safilo Group have announced a 10-year global and exclusive licensing agreement for the design, manufacturing and distribution of Etro branded eyewear collections. The first Etro collection made with Safilo Group will include both sun and optical styles and will be presented for the Spring/Summer 2024 season. Angelo Trocchia, CEO of Safilo Group, said, “We are very proud to start this new collaboration with a company that represents fashion and textile excellence.

Our creative team is in harmony with [Etro creative director] Marco De Vincenzo, with whom we are working to create a distinctive collection, able to enhance the brand potential in the eyewear category to the fullest. Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognized for its iconic patterns. Furthermore, Etro is fully integrated into our portfolio strengthening our offer.”

 Angelo Trocchia, CEO of Safilo Group (l) and Etro CEO Fabrizio Cardinali.
Etro CEO Fabrizio Cardinali said, “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced. I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”