RANCHO CORDOVA, Calif.—Eyefinity, a VSP Vision company and leader in practice management and electronic health record software, and Optify, an optical omnichannel selling tool are entering into a strategic partnership. Through this partnership, Eyefinity Practice Management will integrate with Optify to streamline independent practices’ marketing outreach to maximize selling opportunities and boost revenue. This is the second Optify partnership with VSP. In late 2021, Optify began offering its tool to practices participating in the VSP Premier Program.

“We are committed to helping private practices stay competitive as patient expectations evolve,” said Eyefinity vice president of sales Linus Russell. “This partnership allows practices to further enhance their Eyefinity solution, so they can create an end-to-end optical ordering experience.”
Eyefinity continues to prioritize future-forward functionality with this latest collaboration. With Eyefinity Practice Management, practices can easily build optical orders on a tablet for more face-to-face time with patients. Now with Optify, Eyefinity Practice Management users can send automated marketing messages before and after appointments. 
Acting as a pioneer for bringing private optical businesses to the digital age, Optify provides a modern and professional eyecare omnichannel platform under the banner of the individual private practice. Optify features include a pre-exam frame selection for patients.
They have an industry-leading frame image catalogue along with automated follow-up email and SMS for walkouts and multi pair sales. The multi-location functionality paired with e-commerce and home try-on options, as well as virtual try-on powered by Fittingbox, allows users countless ways to experience eyewear.
Dave Barton, CEO of Optify stated, “Integrations between powerful technologies such as Eyefinity represent a great stride toward a technological revolution in the eyecare industry.”
Visit eyefinity.com to learn more.