Tracey Norte.

  
PHOENIX—Eyewear by R.O.I has announced that longtime associate Tracey Norte has been promoted to vice president, merchandise planning. Norte, who was selected as one of Vision Monday’s Most Influential Women in Optical in 2022, has been with the company for over 30 years. Prior to taking on this role, she served as senior product manager, serving as the liaison between Eyewear by R.O.I and its factory partners. John Alofs, founder and CEO of Eyewear by R.O.I. said, “Tracey has been instrumental in the continued growth of our company.

"She is the liaison between the home office and our factory partners, is in charge of purchasing for our customers throughout North America, Europe and Asia and even during challenging supply chain times, has kept us at a 98 percent fill rate.”