Facebook and EssilorLuxottica to Collaborate on Smart Glasses, Starting With a Ray-Ban Launch in 2021

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MENLO PARK, California, and CHARENTON-LE-PONT, France—Facebook, Inc. and EssilorLuxottica  just announced a multiyear collaboration to develop the next generation of smart glasses. The announcement was made by Mark Zuckerberg during Facebook Connect, an annual conference held virtually from California. The partnership will combine “Facebook apps and technologies, Luxottica’s category leadership and iconic brands, and Essilor’s advanced lens technology to help people stay better connected to their friends and family,” according to a joint announcement from Facebook and EssilorLuxottica that was issued today.

The first product will be branded Ray-Ban, and is scheduled to launch in 2021. “It will combine the best of both worlds—innovative technology and fashion-forward style—to create smart glasses that consumers will truly love wearing,” the companies said.

“We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that. With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand catalogue to the first truly fashionable smart glasses,” said Andrew Bosworth, vice president of Facebook Reality Labs.

“We are especially proud of our collaboration with Facebook, which projects an iconic brand like Ray-Ban into an increasingly digital and social future. Combining a brand that is loved and worn by millions of consumers around the globe with technology that has brought the world closer together, we can reset expectations around wearables. We are paving the way for a new generation of products destined to change the way we look at the world,” commented Rocco Basilico, chief wearables officer at Luxottica.

Product name, specs, software capabilities, pricing, and other details will be shared closer to the launch in 2021.