BUSINESS Heading West Where Fashion, Tech and Learning Converge in Vegas By Staff Monday, August 28, 2017 12:30 AM RELATED CONTENT Vision Monday and 20/20 Editors to Discuss Independents and Selling Stories 20/20 Magazine’s James Spina to Moderate ‘Independent’s Day’ Panel OWA's Connection Series: Emotional Intelligence 2.0 Allied Health Sessions: A Clinical Track for the Entire Office Digital Marketing Talks in the Google Partners Lounge Jobson and Essilor to Present ‘Defining the Future of Optometry’ Symposium New Education Tools to Customize Vision Expo Education Experience Navigating the Show Floor at Vision Expo West Click here to download a PDF of Heading West. LAS VEGAS—From Sept. 13 to 16, thousands of like-minded eyecare professionals will descend upon Las Vegas to attend International Vision Expo West, where what’s new in fashion, education and innovation come together. Vision Expo has it all, making it easy to customize your show experience and achieve your goals, according to show organizers. Get Your Fashion Fix Vision Expo is the ultimate fashion hub for eyewear, sunwear and accessories. Bringing access to over 5,000 brands and the designers who drive the trends, attendees will look, touch and immerse themselves in a world of options for a diverse range of customers. Attendees will gain insights and ideas on how to sources suppliers that meet their unique needs, set a pricing and promotion strategy, and build the inventory and experience that will keep customers coming back for more. Vision Expo brings fashion to the forefront with Women’s Wear Daily (WWD). On Thursday, Sept. 14, WWD will join Vision Expo for the first time on the show floor to film a Facebook Live session promoted to over 4 million WWD social media followers. The panel, called The Eyewear Effect, will be led by WWD Studios Editor Brandy Joy Smith and will feature top industry CEOs. Comprised of Mike Hundert, CEO of De Rigo REM, Holly Rush, CEO of Costa Del Mar, and Scott Shapiro, CEO and co-founder of State Optical and Europa Eyewear, the panelists will share their insights into the development of their business in an ever-shifting market. On Friday, Sept.15, WWD is back with eyewear designers Coco and Breezy for a can’t-miss Facebook Live session, meet-and-greet opportunity and exciting styling event, sponsored by Transitions Optical. The Vision Expo Content Studio is your new destination in The Galleria (Booth G22017) for learning, networking and fun. See live streaming, exclusive events hosted by WWD, and attend Pop Up Talks led by industry and media experts. In just 30 minutes, you can master the hottest fashion trends, build the ideal inventory, get the latest practice management tips, and so much more. Free and fast-paced, these Pop Up Talks get you up-to-date on fashion forward trends and key industry topics in an intimate and interactive setting. Talks will be offered throughout the day on Thursday and Friday. An exclusive Boutique Buyers VIP Event titled She Embraces Independents, will be held on Friday in The Galleria Lounge. Everyone in optical can learn how to enrich the relationship of great independent eyewear and become a dedicated and forward thinking Independent eyewear retailer. Join in as women inspire women and men throughout the eyewear scenario declaring their sense of what it means to truly be Independent. Presented by 20/20 Magazine, this invitation only panel will be moderated by James Spina, Editor-in-Chief and Senior VP, 20/20. Innovation Abounds Attendees will find everything they need to set their sights on the future and evolve alongside the eyecare industry at Vision Expo. The eyecare industry thrives on innovation to provide patients with the highest quality treatments, products and solutions. Whether it’s in a classroom or the exhibit hall, opportunities to learn new medical skills and expand the scope of practice are everywhere. From engaging in-depth education delivered by globally celebrated speakers, to live demos, hands-on workshops and conversations with expert practitioners—Vision Expo has it all. Browse the show floor and explore leading-edge diagnostic equipment, low vision aids, practice management tools and more. Vision Expo West brings Google back to the show floor with a series of digital marketing talks from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs. The free 20-minute sessions will take place Thursday through Saturday, Sept. 14 to 16, in a dedicated Google Partners Lounge (Booth LP10113) and will deliver eyecare providers the knowledge of how to best utilize Google digital products to grow their eyecare business. Thursday will also feature a Google Partners Connect Event where VIPs will hear first-hand how to capitalize on the digital opportunity that lies ahead in the eyecare industry. Attendees should visit Booth LP10113 before 4:00 pm on Thursday to get their ticket to this not to be missed event. Network Your Way Through Expo West Vision Expo is home to the parties and events where attendees have the opportunity to network with eyecare professionals from diverse communities within the optical industry working in all aspects of optics—education, fashion, technology and more. Vision Expo is the premier destination for encouraging relationships to thrive and partnerships to flourish—proving that who you know is just as important as what you know. Join Corporate Optometry on Facebook for a Meet & Greet Happy Hour on Thursday, Sept. 14 in the Medical and Scientific Lounge from 5:00 to 6:00 pm. Opticians will gather for their Meet & Greet Happy Hour in The Galleria Lounge from 5:00 pm to 6:00 pm on Thursday. Join fellow attendees at Happy Hours right on the show floor. Stop by any of the lounges on the show floor to relax, sip complimentary beer and wine, and network with fellow attendees on Thursday and Friday, Sept. 14 and 15, from 4:30 to 6:00 pm. Join veteran OD rockers, Bad Habits “The Eye-Docs of Rock,” for the Vision Expo opening night party for a night of music and entertainment on Thursday, Sept. 14 at the Hard Rock Café. Don’t miss the opportunity to grab a drink and make that in-person connection at the ODs on Facebook party on Sept. 15, from 6:00 to 8:00 pm at TAO. Stay up-to-date on the latest parties and events taking place at Vision Expo by visiting VisionExpoWest.com. Discover Las Vegas Las Vegas, the entertainment capital of the world, has something for everyone. Vision Expo has compiled a convenient Travel Guide with highlights about the best dining, sightseeing, shopping and more that Las Vegas has to offer so that you can easily plan your perfect Vegas experience. Vision Expo has also negotiated travel discounts and secured a limited number of reduced-rate hotel rooms just for you. Visit VisionExpo West.com/Travel to explore hotel options and find the most up-to-date information on airline and car rental discounts to make your trip to Las Vegas affordable. Not registered to attend yet? To register for free, visit www.VisionExpoVegas.com/ShowDaily.