BUSINESS Healthy Eyes Advantage (HEA) Expands With Deal for PECAA By Mark Tosh Monday, August 2, 2021 1:27 AM RELATED CONTENT Competing in a New Environment Experienced Acquios Team Focuses on Success of Private Practices CECOP USA Connects Members With a Global Community of ECPs, Business Leaders HEA Builds Upon the Power of Communication and Collaboration PECAA’s ‘Optical Success Initiative’ Offers New Approach for Member Practices IDOC Set to Expand Services and Support as it Looks to Drive Growth Opti-Port Thrives by Helping Members Find a Sense of ‘Community’ PERC Built Upon the ‘Fiercely Independent’ Practices Seeking Community and Growth The Eye Consortium Sees Opportunity in Helping Independents Differentiate Vision Source Marks 30 Years of Helping ECPs Overcome Market Challenges BOCA RATON, Fla.—With the operating landscape in eyecare in the midst of significant transformation, two of the leading alliance groups for ECPs said late last month they are combining. Healthy Eyes Advantage (HEA) will acquire Professional Eye Care Associates of America (PECAA) in a move that expands its commitment to the independent eyecare channel and increases the size of the community it serves to 12,000 independent eyecare professionals across all 50 states. The terms of the acquisition, completed July 27, were not disclosed. PECAA was founded in Portland, Oregon, in 2006 by three independent ODs, and over the past 15 years has grown from a small, Northwest-based organization to one of the nation’s premier doctor alliance groups serving nearly 2,000 independent ECP members. It was a portfolio company of Rev360. Jim McGrann, HEA’s chairman and CEO, said, “The role of the independent eyecare professional has never been more essential, and we’re incredibly excited to bring together the two leading purchasing and business solutions partners dedicated to supporting the success of the independents we serve and the quality eyecare they deliver. I applaud PECAA’s strong legacy of building a collaborative IECP community and developing numerous tools and resources to help its members grow their practices.” PECAA’s Jamie Hughes, senior vice president and general manager, and Lance Anderson, OD, vice president of strategic initiatives and one of PECAA’s founders, will continue in their current roles with the new organization, as will all members of PECAA’s leadership team.