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As always, Milan transformed into the global hub for eyewear trends over Mido weekend. With the show’s early positioning at the beginning of the year, its international attendance and its location in one of the fashion capitals of the world, Mido is the perfect place to spot trends and get a glimpse of what everyone will be wearing this coming year.

This year, sustainability and nature were center stage at Mido. More companies than ever dedicated time and space to their sustainable initiatives, and many showcased eyewear and booth design inspired by the natural world. From large players like Safilo, who created a dedicated area of their booth to educate visitors about how their sustainable collections are made, to smaller companies that brought the natural world inside the halls of Fiera Milano Rho, the planet was on everyone’s mind.



At such a large, busy and exciting show, brands need to do their best to stand out—so it’s no wonder that bold and bright eyewear and booth designs were a major trend at Mido. This year’s color trends ranged from fiery reds to bright pastels, saturating frames, walls and everything in between. From attention-grabbing color blocking to neon details, Mido lit up Milan with color.

Italians are known worldwide for being speedy drivers, and the allure of hitting the road fast and free was a core part of Mido, too. A number of brands used Mido to showcase their partnerships with car or motorcycle companies and teams, while others took inspiration from the open road for their collections. Faster than a Formula 1 car and smoother than fresh tires, moto-inspired design is having a moment this year.

1. At its large booth, Safilo set aside a special area dedicated to its sustainability efforts. The area allowed visitors to learn more about the sustainable materials Safilo uses, while décor brought the natural world indoors.

2. Mita Eyewear won Mido’s Certified Sustainable Eyewear award for the “Sunglasses – Rest of the World” category. At their booth, Mita showcased its award alongside some on-theme greenery.

3. Gigi Studios’ rocky, natural backdrop provides a beautiful and tactile contrast to its frames.

4. Italian-based Lio Factory Eyewear got creative and used natural features, including a tree, to display its collections.

5. Spanish Woodys Eyewear brings a bold booth to every show. At Mido, the brand stood out by combining its signature bright, exciting pastels with a geometric and textured design.

6. Vinylize Eyewear took advantage of a dark black background to make its bold color choices pop. Brilliant purples and fiery reds grab attention and underscore the brand’s edgy, musical feel.

7. Italian-made 3MOMI went bold in two ways: color and booth design. Nothing stops you in your tracks like a wall of faces—combine that with a bright red wall and boldly colored eyewear and a trend is born.

8. Spektre Eyewear created a hotel inside the Fiera Milano Rho, setting it aside with a bold, pastel green color that extended from the walls to the floor. With a neon pink sign, the experience was immersive.

9. Safilo had a dedicated area of its booth to showcase its collections with Carrera and Ducati. The collections include styles that are both inspired by motorcycle and car racing lifestyles and frames that are designed to be worn by drivers and riders who live their lives in the fast lane.

10. To celebrate its partnership with the Alfa Romeo Stake Formula 1 team, Marcolin Eyewear displayed a real Formula 1 car in the center of its booth, giving visitors the rare chance to get up close and personal with a race car. Marcolin’s Web Eyewear collection with the team was also on display.