LONGARONE, Italy—Marcolin has announced a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener, through Timberland Eyewear. Part of the Marcolin portfolio since 2003, Timberland, together with Treedom, is committed to planting 50 million trees around the world by 2025. The two companies already have begun to plant the Timberland Forest in the North region of the Daka River in Ghana as part of Africa’s “Great Green Wall” project.

Treedom.net, founded in Florence in 2010, is the first website that allows anyone to plant a tree remotely and follow the story of the project. Every tree has an online page, geolocated and photographed, with regular updates posted in an online Tree Diary that can be given as a gift via message or email. Treedom has planted over 2 million trees to date, with the support of over 120,000 farmers in 17 countries around the world. Treedom has been accredited as a Certified B Corporation, which is awarded to companies that meet the highest standards of verified social and environmental performance.
As part of the partnership, Marcolin will also support the planting of 10,000 trees by Treedom, all geolocated with ID codes.
In a release, Marcolin Eyewear said, “This new partnership between Marcolin and Treedom will create a long-lasting bond between people, communities and territories in which they live. This synergic project is based upon a strategy of connections and authentic progressive energy aimed to transform the adventure of change into awareness and shared responsibility.”