EL SEGUNDO, Calif.—Mattel, Inc. (NASDAQ: MAT) has announced that 80 percent of its global games portfolio will be colorblind accessible by the end of the year, and 90 percent in 2025, as part of its commitment to create more inclusive play experiences. This shift will include the UNO brand and many more fan-favorites such as Phase 10, DOS, Blokus, and Tumblin’ Monkeys games, the company said. Knowing that approximately 300 million people around the world experience some form of colorblindness, Mattel said that it is working to break down barriers to game play and help advance awareness of those affected by color blindness.

When creating these recent portfolio-wide changes, Mattel partnered with several experts in the color vision deficiency field, consulted with individuals who experience color blindness, including Mattel designers who themselves are colorblind, and developed custom solutions for games, such as patterns, tactile clues, and symbols, to ensure color was not the only way to differentiate cards or components. This also follows a revolutionary launch from the UNO line in 2017 with UNO ColorADD, that was specifically designed for the colorblind community, the company said.

“At Mattel, we are proud that our portfolio of games continues to bring people together—transcending languages and cultures—and this initiative to offer more color blind accessible games is another proof point on our inclusivity journey,” said Ray Adler, vice president, global head of games at Mattel. “We’re proud to help spread awareness for the colorblind community and make our products accessible for more people, so that all fans can come together and enjoy universal gameplay.”

Mattel Games also said that it will be donating color blind accessible games to local YMCA summer camps across the U.S., the company said.

“Mattel is committed to designing products that better reflect the world today and create positive social impact. This includes bringing more representative and inclusive products to market across Mattel brands,” said Mason Williams, global head of diversity, equity, and inclusion, Mattel.

To learn more about Mattel’s colorblind initiative and updated product, visit the FAQ page here.