Heinz J. Pichler.

NEW YORK—Modo Eyewear has announced Heinz J. Pichler as its new ECP sales director. Pichler brings a wealth of experience, having held key positions at companies including Silhouette International, Marchon Eyewear and ClearVision Optical. In his new role at Modo, Pichler will lead the ECP sales division and bring his expertise to the team driving brand growth and expansion in the eyewear industry. Pichler said, “I’ve admired Modo’s independently focused position, innovation in product design and purpose-based initiatives for many years.

"I’ve also observed the Modo sales and customer relation team’s service-based approach, and this aligns with my own philosophies perfectly. I’m thrilled to join the team, supporting Modo’s continued growth in the independent eyecare market,”  Pichler said.

Rebecca Giefer, CEO of Modo Eyewear Americas, said, “We are thrilled to have Heinz join our team as the new ECP sales director. His extensive experience and strategic mindset will undoubtedly drive our brand’s growth and expansion in the eyewear industry. We look forward to the impactful contributions he will bring to Modo.”